Tracy Sun is co-founder and SVP of Seller Experience at Poshmark. She discusses how the company expanded seller tools from mobile photos into short-form and live streaming video features.
“Fast forward to today, and we have had to continue to innovate over the 11 years or so that we've been in business. And for example have really invested in video product, which we would never been able to do back, you know, back, back in the days. And so short form video live video are areas that are very exciting and our sellers are really loving, kind of embracing those technologies as well.”
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More from Tracy Sun
AssertionNot checkable as stated
Tracy Sun: Male Poshmark users spend more than women in early weeks
“When we looked at the cohort stats, right? They were spending just as much as females. In fact, they were spending more in their early weeks because they were pulling the trigger faster, but they loved the discovery experience and they love to follow people an…”
Tracy SunApr 26, 2023▶ 7:04Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
Insight
Tracy Sun: Video e-commerce drives retention and deepens relationships before conversion
“My suspicion and my very strong thesis is that video is an amazing tool for retention and deepening relationships and then retention, which then leads to conversion.”
Tracy SunApr 26, 2023▶ 9:39Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
AssertionNot checkable as stated
Tracy Sun: Unpaid organic live curation by Poshmark sellers is growing rapidly
“And so we'll think about, you know, how to reward kind of these more kind of action acts, but right now they're purely organic and they're not getting paid. And this behavior is kind of taking off like wildfire.”
Tracy SunApr 26, 2023▶ 25:29Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
AssertionNot checkable as stated
Tracy Sun: A seller's first sale is Poshmark's most important retention milestone
“What we see in our data is a seller making their first sale is one of the most important milestones that a seller can make in their journey at Poshmark. When they make their first sale, their value to Poshmark And their, you know, value departure, but also the…”
Tracy SunApr 26, 2023▶ 29:24Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
Disclosure
Tracy Sun: Poshmark acquired Swape One to authenticate products using AI
“We had made an acquisition of a company called Swape One last year that uses AI and ML to authenticate products.”
Tracy SunApr 26, 2023▶ 10:48Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
Disclosure
Tracy Sun: Poshmark attempted an AI styling feature years before technology matured
“And so being able to use AI to really deliver on styling is something that we've been thinking about for, I think we try to styling. Feature four or five years ago, and it just, the technology wasn't ready for it.”
Tracy SunApr 26, 2023▶ 11:22Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan
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