Tracy Sun: Video e-commerce drives retention and deepens relationships before conversion
Tracy Sun · Future of Resale: AI Styling, Live Video, Social Marketplaces | Field Notes by Connie Chan · Apr 26, 2023 · at 9:39
Tracy Sun is the co-founder and SVP of Seller Experience at Poshmark. In conversation with a16z partner Connie Chan, she outlines her thesis on how video features impact buyer engagement and seller-customer retention.
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“My suspicion and my very strong thesis is that video is an amazing tool for retention and deepening relationships and then retention, which then leads to conversion.”
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