Katie Gatti, founder of Money with Katie, explains to Alex Lieberman why she focused on blogging and long-form writing rather than short-form video when starting her brand.
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“Especially with personal finance, these are topics that I give creators that only do short form video a lot of credit because it's really difficult to convey a lot of these topics in Diving into the topic and getting into the nuances and the loopholes and things that I feel like are easier to do and kind of more fun to do in those long form yeah, in long form.”
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Disclosure
Money with Katie generated $10K to $20K monthly by mid-2021
“What really made me feel like, ok, money with Katie could actually eclipse the career growth that I've seen and be a more viable source of income was probably about halfway through twenty-twenty-one when I started to consistently bring in 10,015 1020 thousand …”
Katie Gatti monetized via sponsorships, a wealth planner, courses, and affiliates
“So my primary revenue streams were sponsor income, So I had reached out to a few different companies that financial companies that I used and really liked and basically harassed them into either giving me affiliate deals or to paying for content directly and t…”
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