Katie Gatti monetized via sponsorships, a wealth planner, courses, and affiliates
Katie Gatti · The Creator Economy & Money With Katie · Mar 7, 2022 · at 13:18
Katie Gatti, founder of Money with Katie, details the monetization channels that allowed her personal finance side hustle to surpass her corporate salary.
“So my primary revenue streams were sponsor income, So I had reached out to a few different companies that financial companies that I used and really liked and basically harassed them into either giving me affiliate deals or to paying for content directly and tried to structure those in such a way that there wasn't as much of a conflict of interest. In other words, I'd say, do you want to be the sponsor of educational content about investing? It'll be presented by you. And you know, you'll, you'll be the presenting sponsor on a piece. So I had Sponsor income. I was also selling what I call a wealth planner, so it's a spreadsheet tool that is kind of all built out for you and has a lot of functionality in it so that you can just put in your numbers and, you know, get built-in best practices, recommendations, track your net worth, things like that. I also had some courses that I was selling, one specific to budgeting and then one specific to investing in a tax-advantaged way as a Moderately high earner. And then yes, just I would say affiliate income was another big one. So credit card, affiliate income, somebody signs up for a credit card through a link that I have and make an affiliate income on that. But yeah, I'd say those are the four main things.”
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