Morin: AI makes lightweight UI tools like Airtable and Retool obsolete
“The reality of Airtable and tools like it Is that AI has made it, you know, there's like other businesses that were really, really flying, like in the Airtable days, like Retool and these kind of lightweight UI layers that made it easier to interact with datab…”
Rohit Agarwal: Retool is no longer very popular
“Retool is no longer very popular, but we were heavy users of it, like in 20, 20, 21.”
Reggio: Brex built its internal operational AI management platform in Retool
“Most of the UI UX for this platform is built in retool. And so like you can basically go into retool and there's like a prompt manager, a tool manager, an eval manager.”
Harries: Retool is 'dead at the wheel' amid AI transition
“And I think Retool is kind of dead at the wheel at the moment. I don't hear the recent things they've been launching, and so I could imagine Loveball going in that direction.”
Stripe and OpenAI fought off massive inbound demand, unlike Retool
“Retool was very different from both my experiences at Stripe and at OpenAI, because both Stripe and OpenAI, for better or for worse, were inbound companies, right? There was so much latent demand that we were fighting off people breaking down the door, trying …”
Making Retool's self-hosted tier self-serve intentionally reduced distracting sales pipeline
“Something quite controversial, which is to take the thing that our sales team was gated on a self-hosted version of retool and made that available self-serve to anybody who wanted it. They didn't have to talk to a salesperson and that kind of blew up the funne…”
Harries: Retool Is Dead at the Wheel Compared to AI App Builders
“And I think Retool is kind of dead at the wheel at the moment. I don't hear the recent things they've been launching, and so I could imagine Loveball going in that direction.”
de Milliano: Retool had 10 operating execs while Stripe relied on five
“Retools leadership team was like a collection of very different personalities. It was a big team was like, you know, I think they had 10 people on sort of the overall operating leadership team. Stripes team was always tight knit, five people.”
Gil: Invested in Notion, Airtable, and Retool without a thesis
“I invested in Notion, Airtable, and Retool within, I don't know, two years of each other, whatever the time frame was. But at the time, there was no low code, no code. Kind of thesis. It was just, these are really interesting founders working in interesting ar…”
Parr: Retool hit ~$100M ARR in 2024 at a $3.7B valuation
“Their latest valuation is 3.7. They've raised one hundred fifty million dollars from Sequoia and a bunch of other great companies. Listen to this growth. First nine months, 500,000 dollars in revenue. In 2018, they hit two million in ARR. In 2024, they hit aro…”
Parr: Retool has 5x to 10x upside from $3.7B valuation
“So at a valuation of 3.7 I think there's room to run. I think there's a five or 10 X potential here.”
Puri: Retool reaching a $15B valuation (4-5x) will be tough
“Valuation is high, so I think four or five X is tough from there, right? To become a fifteen billion dollar company is tough, but I think it's a good, really good company.”
Muthukumar: Retool achieved >3x ROI on its first trade show booth
“The very first trade show that we did was more than three X ROI payback on the investment that we put into the booth”
Muthukumar: Platform GTM can realistically target at most 10 role-vertical pairs yearly
“So at Retool, it was almost like a heat map of role X vertical. And then you kind of wanted to see how green could you get in maybe 10 of those in a year. Like, I don't really think you could do much more than that.”
Dorfman: Pipeline coverage requirements rose from 1.5x to 2.5x post-ZIRP
“I would say the pipeline coverage you need, we used to need about 1.5 X. Now it's closer to two, 2.5.”
Dorfman: Retool does not advertise AI anywhere on its website
“Actually, I think we're in a really interesting position because if you look at the website, you don't see AI anywhere. You have to dig deep into our docs to actually see where AI fits in.”
Dorfman: Retool's 'Pipeline Prophet' forecasting app achieves 90% accuracy every quarter
“The pipeline profit has been within 10% of accuracy. Every quarter.”
Dorfman: Sales interviewers must drill five layers deep into answers
“I think the key when you're interviewing salespeople is when you ask a question, you have to go five layers deeper on the answer.”
Dorfman: Sales verticalization should start upmarket, not downmarket
“If you're working with zero to a hundred employees, the sales cycle looks pretty similar across the board. But if you're looking at say a strategic segment where you have a rep that only works with three or four customers and you have odd with a BDR, you have …”
Caldwell: Brex and Retool appeared to be their YC batch's worst startups
“Vyond Change their idea and got really excited about it and renamed to Brex. And this was Brex, which is like a Decacorn. And Cashew changed their idea and renamed to something called Retool. And so out of my 35 companies, the ones that objectively seemed the …”
Caldwell: Identical information diets cause founders to create identical startup ideas
“If you just are following the same principles and have the same information flow into your brain, you're going to come up with the same ideas as everybody else. And so the prompt here is to try to go more off the beaten path, either from your personal experien…”
Five of Ramp's first 50 employees came from the Contrary network
“I think five of the first 50 employees at ramp came from contrary, a lot of the people at retool, a lot of the people and roll.”
Retool skipped its initial YC Demo Day due to having zero traction
“So we were supposed to present at the March demo day, but then we basically felt like we had nothing really going on and no traction. We had no customers. And so we're like, okay, well, why don't we, you know, take six months to go find all that before present…”
Hsu: Retool had 5-6 years of runway paying founders $30k-$40k
“I think that at that point we had raised something like maybe a million dollars, maybe a million and a half coming out of YC. So, I mean, to us to people, you know, that was a huge amount of money. I was like, wow, like how are you ever gonna spend a million a…”
Hsu: Roughly half of Retool's early 20-40 employees were former founders
“One thing we did actually early on that I think has paid a lot of dividends, especially, you know, which was a lot larger now is we hired a lot of former founders. So I want to say like when we were, I don't know, 2030, 40 people, we were probably like half fo…”
Retool has internal docs barring employees from using the term 'low code'
“We actually hate the low code moniker. We actually never, in fact, we have docs saying we will never use it internally. Or even to customers.”
Hsu: 95% of Retool customers are developers
“Like, 95% of our customers actually are developers, actually.”
Hsu: AI coding assistants only speed up development by 10% to 20%
“If you talk to most engineers today, like, a lot of engineers do use Copilot but if you ask them, like, how much time does Copilot save you, it's not like coding is tenx faster than before. You know, coding is maybe, like, 10% faster, maybe 20% faster, or some…”
Every internal enterprise app will be AI-infused within three years
“Practically every app, every internal app especially, is going to be AI infused over the next, like, three years.”
Hsu: Open-source AI infrastructure and tooling is going to win
“We think the open source movement in AI, especially when it comes to all the supporting infrastructure, is going to win.”
Hsu: Developers prefer modular building blocks over finished end solutions
“I think one huge advantage of some of the developers is that they actually don't, like, developers don't want to be given an end solution. They want to be given the building blocks to themselves to build the end solution.”
Hsu: Retool has never built custom features for a single customer
“We have, I think, basically never built anything specific for one customer”
Enterprise AI skepticism will surge without clear returns within a year
“I do think that based on what we are hearing from customers, if we're not seeing returns in like a year or something, there will be more skepticism. So I think there is like a it is time bound, if you will, so.”
Hsu: Most global software engineers write internal-facing code
“Most of the software engineers in the world and most of the code-written in the world actually goes towards these internal facing applications.”
Retool survey found GPT-4V NPS was around 14 vs 45 for GPT-4
“GPT-IV.V. MPS, I want to say it was, like, 14 or something, like, it was, like, not high, actually. But the GPT-IV MPS thing was, like, 45 or something like that”
Retool changed its north star metric from revenue to active developers
“Our growth star metric used to always be, sort of revenue-generated, or in a new AR-generated. We actually changed it to be number of developers building on the platform, actually, last year.”
Hsu: Retool has 11 separate business units using its platform at Amazon
“Today at Amazon, actually, we have, I think, 11 separate business units that use Retool at this point”
Demigliano: Banning 'luck' as an answer reveals a candidate's self-awareness.
“To what do you attribute your success and you can't say luck? Cause you know, I think humble people will always say luck in some way. And you know, I always kind of wanted to like, did you like, how self-aware are you basically? And I think, and how curious ar…”
Rachitsky: Retool originally started as Venmo for the UK
“Retool started as Venmo for the UK.”
Thousands of companies, including Block and Ramp, use Linear
“Today some of the top growth companies, like, Block, Vercel, Ramp, Retool, Mercury, and Substack are building with Linear. We also additionally have lots of other companies, like thousands of other companies using, using Linear.”
Early developer tool startups do not need product managers
“I think actually both in the Stripe case and the Retool case, the thing that both of these companies have in common is you're building for developers. The people who are building the product are the customers in a lot of ways. So like they get it, you know, th…”
Developer tool companies need PMs when their customer segments diversify
“The moment at which it became clear, like we really do need PMs at Stripe. And I think we felt the same way at Retool is your customer base starts expanding. You start having different kinds of customers. You need to understand Sort of the whole market, all of…”
Retool product charters include a 'Think Bigger' section for ambitious ideas
“At a retail, we have these team charters, and we do team planning, and at the bottom of every team charter, we have a section called Think Bigger with, you know, 20% more time. What would you do that isn't on this list already?”
Retool's CEO circulates an annual 'Crazy Ideas' document for 10x bets
“Another really neat tradition that we had at Stride, we have a retail now too, is this idea, this thing called crazy ideas. So at the beginning of every year, David will send out a blank Like a blank doc to the org, and it's titled Crazy Ideas, and the prompt …”
Retool ships three to eight items from its crazy ideas document annually
“Every, so every year that we send out the doc, we look at the past year, the doc from the past year and we're like, okay, like, What did we do anything on this list? And like consistently we do anywhere between like three to eight things on the list.”
Retool Workflows originated on the company's internal crazy ideas list
“So that was actually one of the crazy ideas and that ended up becoming Retool Workflows, which, you know, we launched just last year in November.”
Retool incubates new product bets with one or two people for months
“We started really small with all of these initiatives. So, you know, I think I mentioned we really had one or two people working on, on each of these products for like the first six months. So it was like one engineer and one designer or one engineer and one P…”
Retool separated new product teams to avoid core product-market fit drag
“And we eventually decided that we were going to run it as a separate team because we wanted the team to be able to move really, really quickly. And we didn't want it to get bogged down in what are just the realities of running a product that has product market…”
Every Retool product manager has a CS degree or engineering background
“Like our PMs are really very technical. Like everyone has, you know, either a CS degree or has done some sort of engineering. In the past.”
Retool builds its product roadmaps and feature flagging directly inside Retool
“We use Retool to build Retool. So our product roadmap lives in a Retool app and the app that we use to, you know, to have feature flags for particular features is a Retool app. So PMs are just in the product all day long, every day. They're their own customers…”
Product-led and sales-led companies constantly envy each other's go-to-market motions
“Teams that have one always want the other. Like whenever, whenever I talk to candidates, I feel like you can always tell what, you know, their company has because they'll be asking a lot of questions about the opposite. Like they're probably like growth compan…”
Retool pilots an internal science fair to align product and go-to-market teams
“This year we're actually trying something different. We are doing a science fair. Where each product team has a little booth and they get to sort of stand there and anyone who has questions about the product can come, you know, from the go to market side, can …”
De Milliano audits team skill gaps biannually to hire for specific weaknesses
“I do a little personal exercise for myself every six months where I, like, sit, like, sort of chart out the team that we have today and, like, write down all the strengths that we have, all of the weaknesses that we have as a team, and then I try to sort of hi…”
Dorfman: Selling new software categories requires driving behavior change
“Selling into a new category is really challenging. It's a different type of challenge retools, a new category segment was a new category. You're not just selling a point solution. You're not just selling a product. You have to create budgets. You have to creat…”
Retool's value proposition shifted from speed to efficiency during the market downturn
“What's been interesting actually about the market shift over the last Few months, it feels like years is, is the value property tool has shifted a little bit. It was acceleration. It was time to value. It was enabling people to grow really quickly and move at …”
Dorfman: Startups should not reinvent software pricing models
“They, you know, there are no models going out and creating a new pricing model is why, like, do not reinvent the wheel when it comes to pricing.”
Early-stage startups should hire adaptable 'street fighters' over incumbent sales reps
“So I think in the beginning, you have no idea what you're doing. You have some ideas, you know, what hypotheses you're testing, but you don't have sales enablement. You don't really have the playbook for the deals yet. Do you have your ICP? Do you know if your…”
Sales leaders should design compensation plans where 80% of reps hit quota
“And how can you take that and map it into a comp plan where, you know, hopefully I think the logic I've always used is that you should design a comp structure where at least 80% of your reps are hitting.”
Retool AEs host customer hackathons and dinners to close deals
“We've got two folks down at a customer onsite right now, running a hackathon with the team. They're retool sponsoring a hackathon and they're building applications together. And so they're meeting all these new teams. They're embedding themselves in the busine…”
Dorfman: Retool hired sales enablement too late, creating process debt
“I think that one of my biggest lessons was you hire for sales enablement too late and I think we hired too late. I think we have a lot of Process debt as a result.”