“They, you know, there are no models going out and creating a new pricing model is why, like, do not reinvent the wheel when it comes to pricing.”
quote is from the automated transcript, cleaned for reading:
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More from Eleanor Dorfman
Insight
Startups must choose between PLG and enterprise sales at $100M ARR
“I think that works from zero to a hundred million roughly. And I think once you hit around a hundred million, You need to start to pick a lane a little bit more because by that stage, your buyer has likely changed.”
Eleanor DorfmanSep 14, 2022▶ 12:37Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Insight
Early-stage startups should hire adaptable 'street fighters' over incumbent sales reps
“So I think in the beginning, you have no idea what you're doing. You have some ideas, you know, what hypotheses you're testing, but you don't have sales enablement. You don't really have the playbook for the deals yet. Do you have your ICP? Do you know if your…”
Eleanor DorfmanSep 14, 2022▶ 21:31Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Insight
Founders should generate sales playbook inputs, not write the playbooks themselves
“That's not their job, I believe, to create the sales playbook, but it is their job to generate the inputs That go into that playbook.”
Eleanor DorfmanSep 14, 2022▶ 7:13Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
“Sales is there to accelerate a healthy machine, but it can't fix a broken one.”
Eleanor DorfmanSep 14, 2022▶ 9:36Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Insight
Sales leaders should design compensation plans where 80% of reps hit quota
“And how can you take that and map it into a comp plan where, you know, hopefully I think the logic I've always used is that you should design a comp structure where at least 80% of your reps are hitting.”
Eleanor DorfmanSep 14, 2022▶ 31:44Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Insight
Dorfman: Never build processes or teams before defining the problem
“Do not ever build a process or a structure or a team or anything until you know what problem you're trying to solve.”
Eleanor DorfmanSep 14, 2022▶ 5:06Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
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