MarTech

“So the retention in MarTech is always subpar. That is a well-known fact, which creates challenges in fundraisers and everything else.”

“I have honestly, like, because I have spent so much time in MarTech, I am deciding to consciously not start in MarTech again.”

“We knew that IPO is not possible in this market, right? So acquisition is unfortunately the only like credible, big exit path in MarTech.”

“So currently we only serve a subset of that TAM, which is about seven and a half billion in these lines of businesses that we have, which are DAS distribution and MarTech. So on seven and a half billion, we are doing like three hundred million. So what is it…”

“Every five to 10 years, you get a new marketing channel that emerges and it plays out the same way every single time. You get new technology that changes how consumers use the internet, right? Like the rise of search, the rise of social, the rise of mobile.”

“One thing that I just didn't get before, like, kind of a year and a half ago, is that there are product categories within SaaS that are just intrinsically higher churn than other product categories in SaaS, especially in MarTech. So, the golden goose in MarTec…”

“Fast moving space like yours, I do think that if you're not at pretty seriously considering changing your prices raising them or tweaking value metric about every year, I think you're gonna fall behind a little bit.”

“Because if we're going into MarTech, marketing technology, where the switching costs are low, and there are no network effects, and there are some big brands in the space, but people don't like them, I mean, there is huge opportunity, in my opinion.”

“Usually around, I would call it, like, a hundred to a 150 people is the critical mass where you can't just have a village approach to systems and tools.”

“That's how you actually have a lot of velocity, is thinking about not just build versus buy, it's build and buy now. So you buy the tool to get 90% of the way there, and then you build the cool thing on top with the other 10%.”

“You don't have to go get a software engineering degree. You can teach yourself. I am self-taught. You can take a coding academy online. I think you get enough knowledge through being able to do web programming or some type of back-end programming So I would sa…”

“Any sort of MarTech, any sort of marketing technology just comes down to sales.”

“MarTech to be really successful. It's really got to target engineers more so than marketers and that a lot of MarTech businesses just aren't very good businesses.”

“So the challenge for us is that the Indian market is actually quite small, even though the customer base is very large companies don't pay a lot of money yet. So the email market plus the martech business put together would probably be just about 150 odd milli…”

“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”

“We've tried things like per user pricing and all that stuff, and I've come to the conclusion that it just doesn't work very well in MarTech in general, but, you know, particularly in a business like ours where We want as many people on the system as we can get…”

“I'm going to do a roll up in the MarTech and sales tech space, and I've acquired four companies so far over the past two months.”