Soni: MarTech Customer Retention Is Structurally Subpar
Palash Soni · How A Tiny Team Beat A $1 Billion Giant | Palash Soni, GoldCast Founder · Jun 30, 2026 · at 1:01:49
Palash Soni, co-founder and CEO of Goldcast, discusses the structural challenges and cyclical budget swings affecting MarTech SaaS companies.
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“So the retention in MarTech is always subpar. That is a well-known fact, which creates challenges in fundraisers and everything else.”
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