MarTech

4 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jul 21, 2022 by Casey Winters · across every show →

Everything said about MarTech, oldest first

Jul 21, 2022 negative

Opinion

Winters: Most MarTech companies are bad businesses because they target marketers

“MarTech to be really successful. It's really got to target engineers more so than marketers and that a lot of MarTech businesses just aren't very good businesses.”

Casey Winters Jul 21, 2022 ▶ 31:41 How to sell your ideas and rise within your company | Casey Winters, Eventbrite

Aug 13, 2023

Insight

Hay: Breaking into MarTech requires six months of coding, not a CS degree

“You don't have to go get a software engineering degree. You can teach yourself. I am self-taught. You can take a coding academy online. I think you get enough knowledge through being able to do web programming or some type of back-end programming So I would sa…”

Austin Hay Aug 13, 2023 ▶ 59:55 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Aug 13, 2023 positive

Insight

Hay: High-velocity MarTech means buying 90% of tools and building 10%

“That's how you actually have a lot of velocity, is thinking about not just build versus buy, it's build and buy now. So you buy the tool to get 90% of the way there, and then you build the cool thing on top with the other 10%.”

Austin Hay Aug 13, 2023 ▶ 11:42 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Aug 13, 2023

Insight

Hay: Startups need dedicated systems owners at 100 to 150 employees

“Usually around, I would call it, like, a hundred to a 150 people is the critical mass where you can't just have a village approach to systems and tools.”

Austin Hay Aug 13, 2023 ▶ 7:38 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

MarTech

Everything said about MarTech, oldest first

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