Marketing Team
topic on 7 shows · 17 statements across 16 episodes
the Y Combinator Startup Podcast 
Mixergy 
the Neon Show 
the Official SaaStr Podcast 
the Startup Ideas Podcast 
Top Founders 
20VC
17 statements about Marketing Team, every show
Swulinski: Fire marketing team members who are not systems thinkers
“My hot take was probably fire most of your marketing team that is not a systems thinker. Like, stop brute forcing people in. Hire the right people into the roles because the role has changed.”
AI tools reduce a startup's required marketing headcount from 30 to five
“Where you might have needed a 30 person marketing team, you now need five.”
Isenberg: A single marketer using AI agents can replace large teams
“This new world, and which gets me so excited about this new world, is, you know, you don't have to raise millions of dollars or have a huge team to actually go and run with this. You basically need a single smart marketer with taste, of course. Pair that with …”
Rippling goals its marketing team on pipeline generated, not activity metrics
“Our marketing team has a pipeline plan that they sign up for. They don't have like a, you know, how many, you know, webinars did you do and how many content downloads did you get? Like those things are important, but like their goals are how much pipeline do y…”
Cabane: Marketing has won the war against sales and now owns outbound
“It means marketing has won! That's what it means, right? It means, like, Outbound is now owned by growth and marketing teams, ok? Just embrace it. Like, that war is over, ok?”
Gonto: Product managers often know users less well than marketing teams
“I've worked with so many companies where the product managers don't really know the user as much. Marketing has to know the user because they are in events. They are in trade shows. They are online. And they need to send that information back to products and t…”
Greenhouse Holds Marketing as Accountable to Revenue as the CRO
“We do measure our marketers on the full suite of everything that I have measured with our marketing organization. We hold them as accountable to the revenue as I am.”
Vassil: Toast's marketing team drives the majority of its sales funnel
“A majority of our funnel is driven by our marketing team, you know, despite having folks on the ground.”
Cross-functional teams must operate from shared data using tailored interfaces
“Everyone should operate off of the same underlying data. And you can see that here, right? The product teams may have their own interface, but they're looking at the same data to understand customer feedback. And the marketing teams looking at that same feedba…”
Marketing data teams succeed under either centralized or embedded models
“Whether the data team is part of the marketing team or a centralized team, both, I've seen both work wonderfully, but make sure that their input is what everyone in the marketing team is using.”
Rosemblat: Spreading effort across channels prevents marketing teams from excelling
“I think that a key, ah, issue with a lot of marketing leaders or marketers inside of companies is that they very, very quickly get spread thin. They're doing a pinch of blogging, they're doing a pinch of analyst relations, a pinch of press, ah, outreach, a lit…”
Marketers ascribe more value to user re-engagement than on-site conversion
“Marketing will only put a certain amount of value. They'll ascribe a certain amount of value to the software only if we are able to convert or bring more users back to the website, back to the app, as compared to just being in the business of converting those …”
Liu: Marketing teams offer a strategic wedge for enterprise expansion
“We can land, you know, every marketing team in the world. That's a much bigger vertical and also a strategically advantaged place to then expand to other parts of the enterprise.”
Marketing teams neglect organic acquisition once paid channels are introduced
“Once you allow your marketing team to start using paid marketing as a channel, you will watch them spend all of their time optimizing that paid channel. And almost no time optimizing on organic.”
Complex SaaS Tools Suffer Churn on Small Teams but Scale Exceptionally
“We actually did see some early churn from the smallest teams, simply because it's quite a sort of deep, sophisticated product, and if you're only two or three guys collaborating in your marketing team you simply don't get enough value out of it. But whereas, i…”
Godin: A company's lowest-paid employees are effectively its marketing team
“What we've discovered is the lowest paid people in the company are your marketing team now. You have all these airlines, and all these ads, and all these runways, and all these buildings, and it all comes down to one, 18 dollar an hour junior person who decide…”