marketing team

“We do measure our marketers on the full suite of everything that I have measured with our marketing organization. We hold them as accountable to the revenue as I am.”

“I've worked with so many companies where the product managers don't really know the user as much. Marketing has to know the user because they are in events. They are in trade shows. They are online. And they need to send that information back to products and t…”

“Our marketing team has a pipeline plan that they sign up for. They don't have like a, you know, how many, you know, webinars did you do and how many content downloads did you get? Like those things are important, but like their goals are how much pipeline do y…”

“My hot take was probably fire most of your marketing team that is not a systems thinker. Like, stop brute forcing people in. Hire the right people into the roles because the role has changed.”