Avlesh Singh
Co-founder & CEO, WebEngage · 1 appearance on the record.
computed by AI from the episodes · how this works → · full disclaimer →
founderexecutive
Avlesh Singh is the co-founder and CEO of WebEngage. He developed the company's customer retention operating system and analytics engine.
20statements → 13claims → 2claims resolved → 4/5average certainty → 1.6/5average debate potential → ≈4.0/5argument clarity, estimated →
0 supported 1 partly supported 1 contradicted 1 not yet assessed 10 not checkable as stated how the 13 claims stand · each chip opens the sources
2 predictions · 11 assertions · 1 opinion · 2 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 13 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Avlesh argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Avlesh Singh on measured tape to publish a rate. This says nothing about how they speak.
Everything Avlesh Singh said on the Neon Show that made the record, most notable first. Filter by type, assessment or year in the ledger →
During a company crisis, Avlesh Singh personally called every prospective female hire
“All the women hires in my team during that period, no matter who they were, the hiring wasn't complete until I had spoken to her and clearly told them that this is what it is. This is what it actually was. This is what we did. And here is why you don't need to…”
Singh: Pivots fail from organizational inertia rather than product challenges
“A pivot is generally perceived as a product pivot. My own learnings in that has been product pivots are very easy. It's like, you know, we are all software builders, right? That's what, that's all we've done for a living, for all our life. You build software o…”
Singh: Compelling marketing tech companies can be built focusing on emerging markets
“We think a very compelling company can be built in our category by focusing on emerging markets and the emerging market opportunities unlike what's been traditionally the common wisdom.”
Evolved customers generate 20% to 25% of their total revenue through WebEngage
“That in, in almost all cases, our customers, they end up making 20 to 25% of their revenue from webinars. In a more evolved state. It takes time for a customer to get there, six to 12 months usually, from the day they go live with WebEngage. But in a more evol…”
Marketers ascribe more value to user re-engagement than on-site conversion
“Marketing will only put a certain amount of value. They'll ascribe a certain amount of value to the software only if we are able to convert or bring more users back to the website, back to the app, as compared to just being in the business of converting those …”
Singh: Braze's IPO created the first public benchmark for retention SaaS
“Braze recently went public that that's Practically the first new economy company in our category there again, 10, 12 old vintage company that went public, and now at least people have a benchmark, right, in terms of what these kind of companies will look like,…”
WebEngage's revenue dropped from $2.5M to near zero during its 2016 pivot
“Yeah, we almost got to zero. So I, you know, I told you, right, at peak we were about two, two and a half million dollars. And then when we pivoted, we lost one of our biggest customers because they didn't like us pivoting and, you know, shelving the previous …”
Singh: Competing marketing tech tools focus exclusively on mobile-first businesses
“If you zoom into what's happening in, in the rest of the category, what the others are doing, they're going after the mobile first and mobile only businesses, right? Each of these products, they're positioned as mobile growth stack tools.”
Singh: Personally joined nearly all enterprise and candidate calls to address controversy
“I used to, wherever required, in most cases, in fact, back in the day, almost a hundred percent cases, I used to go into those calls, those meetings, and I used to tell them that I know you've heard of this. I know you're, you, it's on your head. I know you ha…”
Singh: First-party retention marketing tools will go mainstream in 2-3 years
“The CMOs will warm up. They have started to in the last two, three years. It'll become mainstream in another two, three, and that's when the real explosion of opportunity happens for companies like us.”
WebEngage reached $2M to $2.5M ARR with its original DIY tool
“At our peak, I think we got to like about two, two and a half million dollars of ARR.”
WebEngage attributes almost all commercial success to its July 2016 pivot
“So in fact, we launched in July of 16th the product stack that you see today, most of the, almost all commercial success of the company that you see today is attributed to that product pivot and launch.”
WebEngage operates at an average contract value of approximately $35,000
“We operate at an ACV of about 35,000 dollars right now.”
WebEngage is generating over $15M ARR and growing 100% year-over-year
“So we, we're doing more than fifteen million dollars of ARR. We're growing a hundred percent year on year.”
Singh: WebEngage has operated profitably for the last three to four years
“Which also means that, you know, we have done these things very profitably over the last three, four years, and that's primarily the DNA of the company.”
Singh: 80% of WebEngage customers are in commerce, travel, edtech, and fintech
“Most of our customers are in the business of doing online farmers, online travel, education tech, fintech. There is direct, this is almost, these four categories are almost 80% of our customers.”
Singh: WebEngage customer profile will shift dramatically to enterprise within a year
“So our profile is going to dramatically change in, in a year or so.”
Singh: Top 10-15 modern martech players generate $500M-$600M collectively
“Collectively, all these companies, they do close to 506 hundred million dollars of revenue. And I'm talking about, you know, 10 to 15 companies, right? Top 10 to 15 companies. Now, all this space was created in the last five, six years.”
WebEngage will eventually IPO but won't consider it for years
“As far as WebEngage is concerned, Sid will definitely go that path. That's very clear. But I don't think for the next few years we are even thinking about it. A hundred crores while, you know, it sounds a hundred crores, it's a very small number.”
Singh: WebEngage serves over 400 customers, half outside India
“So yes, fifteen million dollars of ARR, more than 400 customers globally, almost half the businesses in India, the other half is in other emerging markets, Middle East, Latin America, you know, Southeast Asia, a little bit of Europe also.”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| Avlesh Singh on BUILDING WebEngage, 100 Cr Revenue Company & Being Resilient in the Last 1 | Jan 3, 2022 | 37m |