Singh: Pivots fail from organizational inertia rather than product challenges
Avlesh Singh · Avlesh Singh on BUILDING WebEngage, 100 Cr Revenue Company & Being Resilient in the Last 10 Years! · Jan 3, 2022 · at 10:09
Avlesh Singh, co-founder and CEO of WebEngage, reflects on organizational redesign during a major enterprise pivot.
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“A pivot is generally perceived as a product pivot. My own learnings in that has been product pivots are very easy. It's like, you know, we are all software builders, right? That's what, that's all we've done for a living, for all our life. You build software one, software two, doesn't matter. You can build any software that you want. But pivots, the reason why they are hard is because it's not just pivoting the product. It's everything around it that's a lot more harder. A lot of times when pivots don't work, It's because of these reasons and not the product themselves. Yeah, it's, your organization has to pivot. Your people have to pivot, and they have to pivot faster than the actual pivot for you to be market ready.”
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