WebEngage's revenue dropped from $2.5M to near zero during its 2016 pivot
Avlesh Singh · Avlesh Singh on BUILDING WebEngage, 100 Cr Revenue Company & Being Resilient in the Last 10 Years! · Jan 3, 2022 · at 16:26
Avlesh Singh, CEO of WebEngage, recounts how shelving legacy products during their business pivot resulted in an 18-month revenue reset.
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“Yeah, we almost got to zero. So I, you know, I told you, right, at peak we were about two, two and a half million dollars. And then when we pivoted, we lost one of our biggest customers because they didn't like us pivoting and, you know, shelving the previous products. It's just churned and that triggered a series of churn. Initially we were a little reluctant because we were, you know, we wanted money to survive. But once we had some traction on the current product, we forcefully churned all the previous customers on the previous stack. So that got to zero in about a year and a half period from the time we pivoted.”
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