Godin: A company's lowest-paid employees are effectively its marketing team
Seth Godin · #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin · Jan 25, 2010 · at 22:22
Author Seth Godin discusses customer experience and employee empowerment in customer-facing service businesses.
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“What we've discovered is the lowest paid people in the company are your marketing team now. You have all these airlines, and all these ads, and all these runways, and all these buildings, and it all comes down to one, 18 dollar an hour junior person who decides to make a connection or not with the person on the other side of the counter.”
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