Godin: The more publishers dislike a book's packaging, the better it sells
Seth Godin · #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin · Jan 25, 2010 · at 7:08
Author Seth Godin explains why non-compliance and unconventional packaging create commercial success in book publishing.
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“The more agita I cause my publisher, the better the book's going to do. Right? Both the way the book is written, the way the book is packaged, and the way the book is marketed, the more they hate it, the better the book's going to do.”
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