book publishing
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2010 by Seth Godin · across every show →
Everything said about book publishing, oldest first
Jan 25, 2010 positive
Godin: The more publishers dislike a book's packaging, the better it sells
“The more agita I cause my publisher, the better the book's going to do. Right? Both the way the book is written, the way the book is packaged, and the way the book is marketed, the more they hate it, the better the book's going to do.”