Book Publishing

topic on 10 shows · 16 statements across 13 episodes

Acquired Mixergy Innovators & Investors the Knowledge Project Lenny's Podcast My First Million the Neon Show the Startup Ideas Podcast Capital Allocators How I Built This

16 statements about Book Publishing, every show

ACQUIRED Insight
Michael Lewis: Book writing does not compound audiences across topics
“The books have a kind of, Market, and it's a big market, biggish market, but it doesn't, I see no evidence that I'm dragging people along with me. I feel like each book feels like another startup, and then I've got to go out and make it happen almost as if I'v…”
Michael Lewis Dec 15, 2025 ▶ 26:15 10 Years of Acquired (with Michael Lewis) · Acquired
Housel: Books are like seed startups and tail-driven, usually failing despite talent
“All books are basically a seed stage startup in the sense of even if you do everything right, and it's run by talented people and well-funded, it's probably going to fail. That's most of the case. Books are a tail-driven business.”
Morgan Housel Oct 20, 2025 ▶ 51:20 Morgan Housel – The Art of Spending Money (EP.466)
Housel: Selling 10M copies of a book is almost completely unrepeatable
“And the truth is if you sell ten million copies of a book, it's probably not repeatable unless you're like J.K. Rowling. It's just not repeatable.”
Morgan Housel Oct 20, 2025 ▶ 53:28 Morgan Housel – The Art of Spending Money (EP.466)
INNOVATORS & INVESTORS Assertion Contradicted
Niv: Audiobooks represent about 40% of book consumption
“About 40% of book consumption nowadays is voice, audio books.”
Yehuda Niv Sep 17, 2025 ▶ 3:03 Revolutionizing Publishing: How AI Empowers Authors and Scales Global Storytelling with Yehuda Niv
Preeti Vyas: Starting a Book Publishing Business Requires Only ₹2-3 Lakhs
“Publishing of books has, doesn't have a very high entry cost as well. So you can put in a couple of two, three lakhs, and you can start off literally.”
Preeti Vyas May 29, 2025 ▶ 20:29 EP9: From Bookstores to Bedtime Stories: Storytelling with Purpose ft. Preeti Vyas
KNOWLEDGE PROJECT Assertion Supported
Hoehn: The average book sells fewer than 1,000 lifetime copies
“The average book sells less than a thousand copies over the course of its lifetime”
Charlie Hoehn Dec 10, 2024 ▶ 54:50 Charlie Hoehn: Write Something People Want to Read
KNOWLEDGE PROJECT Assertion Partly supported
Only 20 of the 500,000 Books Published Annually Sell a Million Copies
“There's 500,000 books published. Plus, published every year. 20 of them sell a million copies, and most of those are fiction.”
Charlie Hoehn Dec 10, 2024 ▶ 55:25 Charlie Hoehn: Write Something People Want to Read
STARTUP IDEAS Assertion Supported
James Clear and Tim Ferriss are building a new publishing product
“I believe that James Clear and Tim Ferriss are working on something as well that seems at least tangentially related to that.”
Justin Welsh Aug 12, 2024 ▶ 3:02 How to write a book with AI [step-by-step guide]
Isenberg: Book title and cover matter as much as YouTube packaging
“It's like one of those things where in YouTube land, they say, it doesn't even matter what your content is. All that matters is your title and thumbnail. It's very similar in books where the title matters a ton and the cover matters a ton.”
Greg Isenberg Aug 12, 2024 ▶ 25:07 How to write a book with AI [step-by-step guide]
Feroldi: Publishing a book is the worst way to monetize an audience
“Of all the ways to monetize an audience, a book is probably the worst way that you can possibly possibly do so.”
Brian Feroldi Mar 28, 2024 ▶ 27:55 He has 1M+ followers and $1M startup ideas for you
Yung Pueblo: Authors with existing writing can assemble books in six months
“I think you can put out a fantastic book in like six months. It really doesn't have to be like the most like grueling, intense process, especially if you were writing from scratch, then it would take like two, two and a half years. But if you've already been w…”
Diego Perez (Yung Pueblo) Oct 5, 2023 ▶ 25:12 How To Build An Audience From Scratch | Yung Pueblo
Orosz: External publisher deadlines are the easiest way to finish books
“If you want to write a book, the easiest way is go to a publisher and sign a contract, not because of the money. In software engineering, you're not going to get much, like, 5000 dollars or something like that. That's what I was offered initially, but it's the…”
Gergely Orosz Nov 17, 2022 ▶ 30:49 Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
Katz: The book publishing industry inherently resists technological change
“Book publishing is a, is, is people who love books, meaning that they're willing to get paid less, or they have the wherewithal to not get paid a lot, and you know, and they go into a world, and usually, they stand for the status quo and they usually resist, y…”
Don Katz Nov 1, 2021 ▶ 51:53 Audible: Don Katz
NEON SHOW Assertion Contradicted
Chopra: The median published book sells only 10 to 20 copies
“I was reading, I think a median book is sold 10 or 20 copies.”
Paras Chopra Jun 7, 2021 ▶ 43:04 Understanding mental model of Wealth Creation with Paras Chopra, Founder, Wingify |100x Entrepreneur
Parr: Traditional book publishing is a horrible way to make money
“I think books traditionally are a horrible way to make money off of someone who spends like, you know, two years of their life writing something like it's pretty shitty.”
Sam Parr Apr 23, 2021 ▶ 31:35 How to Network with Billionaires with Andrew Wilkinson | My First Million Ep. #174
MIXERGY Insight
Godin: The more publishers dislike a book's packaging, the better it sells
“The more agita I cause my publisher, the better the book's going to do. Right? Both the way the book is written, the way the book is packaged, and the way the book is marketed, the more they hate it, the better the book's going to do.”
Seth Godin Jan 25, 2010 ▶ 7:08 #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

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