marketing team

“We can land, you know, every marketing team in the world. That's a much bigger vertical and also a strategically advantaged place to then expand to other parts of the enterprise.”

“I think that a key, ah, issue with a lot of marketing leaders or marketers inside of companies is that they very, very quickly get spread thin. They're doing a pinch of blogging, they're doing a pinch of analyst relations, a pinch of press, ah, outreach, a lit…”

“Everyone should operate off of the same underlying data. And you can see that here, right? The product teams may have their own interface, but they're looking at the same data to understand customer feedback. And the marketing teams looking at that same feedba…”

“Whether the data team is part of the marketing team or a centralized team, both, I've seen both work wonderfully, but make sure that their input is what everyone in the marketing team is using.”

“A majority of our funnel is driven by our marketing team, you know, despite having folks on the ground.”

“It means marketing has won! That's what it means, right? It means, like, Outbound is now owned by growth and marketing teams, ok? Just embrace it. Like, that war is over, ok?”