Disclosure certainty 5/5 debate potential 1/5

Taylor: Jane App Does Not Have A Marketing Team

Allison Taylor · 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions · Nov 27, 2018 · at 19:57

Jane App co-founder Allison Taylor discusses the company's lack of formal marketing resources while scaling to over $4.7M in ARR without venture capital.

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“I don't have a marketing team.”

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More from Allison Taylor

Assertion Not checkable as stated

Taylor: Jane App's Gross Revenue Churn Is Under 5% Annually

“It's under five percent year over year.”

Allison Taylor Nov 27, 2018 ▶ 3:05 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Assertion Not checkable as stated

Taylor: Jane App Operates With No Sales Staff

“So we've had perfect market fit and really amazing customer service, and we don't have any sales staff.”

Allison Taylor Nov 27, 2018 ▶ 3:10 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Disclosure

Taylor: Jane App Offers No Free Trial To Its 18,000 Practitioners

“All paying and we don't have a free trial.”

Allison Taylor Nov 27, 2018 ▶ 6:05 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Assertion Not checkable as stated

Taylor: Jane App Has Never Missed An Internal Financial Target

“We've never not hit our targets. We have a spreadsheet that we created like five years ago when we've hit our targets every time.”

Allison Taylor Nov 27, 2018 ▶ 12:53 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Assertion Not checkable as stated

Taylor: Jane App's customer acquisition cost is $40

“Our acquisition cost is 40 bucks.”

Allison Taylor Nov 27, 2018 ▶ 13:28 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Assertion Not checkable as stated

Taylor: Jane App Base Price Is $74 and Average Customer Pays $95

“So our base price is 74, but our average customer right now is about 95.”

Allison Taylor Nov 27, 2018 ▶ 2:42 1221 JaneApp Raises $0 Dollars, Passes $4.7m in ARR Helping Patients Schedule Sessions

Taylor: Jane App Does Not Have A Marketing Team

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