Future

topic on 11 shows · 22 statements across 9 episodes · said 43 times in 13 episodes since 2017

My First Million 14 Top Founders 8 the Official SaaStr Podcast 7 TBPN 6 Lenny's Podcast 3 Big Technology 2 Another Podcast 1 Capital Allocators 1 20VC 1 More or Less Sourcery

Mentions by year, every show

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My First Million 14Top Founders 8the Official SaaStr Podcast 7TBPN 6Lenny's Podcast 3Big Technology 220VC 1Another Podcast 11 more shows

2026 5 mentions in 2 episodes 3 per episode
2025 4 mentions in 2 episodes 2 per episode
2023 3 mentions in 1 episode
2022 4 mentions in 4 episodes 1 per episode
2021 12 mentions in 2 episodes 6 per episode
2019 7 mentions in 1 episode
2017 8 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

22 statements about Future, every show

SOURCERY Opinion
Luckey: UAPs likely originate from the distant past, not future
“My current working theory is that they come from the past. So. Interesting. Ok. Coming from the future is too hard. The physics just don't seem to work out.”
Palmer Luckey Dec 22, 2025 ▶ 18:47 Palmer Luckey on UFOs, Anduril, Invisibility Tech, & Moon Wars · Sourcery with Molly O'Shea
Maples: Opinions About the Future Are Invalid Unless Founders Live in It
“If you're not living in the future, you don't, your opinion about it isn't valid. It's kind of like saying, I think a customer will do X and you've never talked to a customer. I'm like, okay, your opinion is interesting, but irrelevant. And so the only relevan…”
Mike Maples, Jr. Jul 7, 2024 ▶ 56:53 Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
MORE OR LESS Prediction Not checkable as stated
Jessica Lessin: Chatbots Are Not the Future of Consumer Media
“I, I'm making a call. Chatbots are not the future.”
Jessica Lessin Jun 7, 2024 ▶ 22:13 #50: Startups to Start: Media Edition · More or Less Podcast
20VC Opinion
Sahil Bloom calls Andreessen Horowitz the benchmark for venture media strategy
“I think Andreessen is probably the best example of a firm who has done this well. Well, you know, they created Future, which is almost like a standalone media entity, and they're trying to really, think thoughtfully about having that as a real media platform”
Sahil Bloom Mar 1, 2022 ▶ 15:07 How I Built a Twitter Audience of 500K+ in 18 Months | Sahil Bloom Full Interview · 20VC with Harry Stebbings
Sean Puri: People foresee future tech accurately but overestimate its arrival speed
“Objects in the front view are maybe further than they appear. And that's what often happens with the future is you can kind of see what the world's going to do and what it's going to look like, but you overestimate how soon it's going to come and then you get …”
Shaan Puri Jun 23, 2021 ▶ 1:00:51 How a $25 Million a Year Sweepstakes Business Works | My First Million #193
Jeremy White: Hubbing content across titles robs publications of their distinct voice
“And the problem with, and that sounds brilliant on paper, when you think from a financial point of view, but actually what you're doing then is you're robbing those particular media channels of their own voice, where you really cannot make somebody write, rewr…”
Jeremy White Jun 21, 2021 ▶ 51:18 The Business of publishing
MY FIRST MILLION Assertion Contradicted
Future Fitness charges $200 per month for digital virtual personal training
“You know what I was going to say though, a partnership opportunity for them is future fit because they're already charging people, 200 dollars a month for literally a digital subscription to a virtual trainer.”
Elaine Zelby Apr 26, 2021 ▶ 1:06:47 Brainstorming Million Dollar Ideas with Elaine Zelby | My First Million Ep. #175
20VC Insight
Destin: Startup financial plans are a fiction, not reality
“The plan is a fiction. The plan is a framework for which to think about the future. You know, the moment you finish writing it, the conditions change, etc.”
Fred Destin Jan 15, 2019 ▶ 16:25 20VC: Stride's Fred Destin on The Acceptable vs Non-Acceptable Risks When Investing, How Startup Founders Can Improve The Quality of Their Decision-Making and Must Play for Batting Average & Why Plans Do Not Matter and No Board Member Should Bash An Entre
TOP FOUNDERS Disclosure
Future employs roughly 65 to 70 staff globally
“We're about 70, 65, 70. That's split between London, we've got about 55 in London, and then 20 between New York and Sydney.”
Robin Stevens Dec 19, 2017 ▶ 2:45 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future reached $10M ARR before Brexit currency shifts impacted revenue
“So we're approaching ten million annual reoccurring revenue. In fact we were at ten million, but Brexit happened and changed our figures a bit.”
Robin Stevens Dec 19, 2017 ▶ 4:18 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future captures 50% of the global large enterprise law firm market
“50% of any large enterprise law firm anywhere in the world uses future and the same sort of figures for kind of accounting or you know, commercial real estate, other, other types of similar nature businesses.”
Robin Stevens Dec 19, 2017 ▶ 4:28 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future grew turnover 30% annually since 2007 while maintaining profitability
“We've grown 30% every single year in terms of turnover since the start of the company and we've always been profitable.”
Robin Stevens Dec 19, 2017 ▶ 4:43 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Disclosure
Future is entirely bootstrapped and wholly owned by its four founders
“Still bootstrapped. Yep. Still, still, still, you know, still owned by the four people that started it.”
Robin Stevens Dec 19, 2017 ▶ 6:09 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Contradicted
Stevens: Future's four co-founders split equity equally at 25% each
“25 each.”
Robin Stevens Dec 19, 2017 ▶ 6:47 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Disclosure
Future's co-founders take different salaries, with Stevens earning sales commissions
“We've got different salaries depending on the roles that we're doing. So, so as we've got to a level where we're operating like a normal company, we've got different people doing different things. So the salespeople, and I'm one salespeople, part of my remuner…”
Robin Stevens Dec 19, 2017 ▶ 7:12 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future reaches 300 paying enterprise customers
“So we've got 300 customers.”
Robin Stevens Dec 19, 2017 ▶ 7:53 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future spent $300k yearly on a two-person sales team for a decade
“So we had two, two people for about eight years, maybe nine years. We had two people in the, that was the entire sales and marketing team. I think our spend per year was somewhere in the region of 300,000 dollars.”
Robin Stevens Dec 19, 2017 ▶ 8:32 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future experiences roughly 0.3% annual churn, losing about one client yearly
“Yeah, so, so we're more like 0.3% churn, i.e. We lose about one client a year, and that's more often than not because a merge has happened or something out of our control.”
Robin Stevens Dec 19, 2017 ▶ 9:34 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future typically closes three- to five-year enterprise contracts
“Nathan, we normally do three to five year contracts.”
Robin Stevens Dec 19, 2017 ▶ 12:29 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Disclosure
Future pays sales reps 8% to 12% commissions based on contract length
“We do eight, 10, and 12, whether it's a one-year, three, or a five-year.”
Robin Stevens Dec 19, 2017 ▶ 13:31 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Future's global total addressable market is only about 2,000 potential buyers
“There are probably 2000 people in the world that can buy our services.”
Robin Stevens Dec 19, 2017 ▶ 14:20 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos
TOP FOUNDERS Assertion Not checkable as stated
Stevens won an enterprise client by agreeing to ride a mechanical bull
“I said, I would do a riding the mechanical bull if you take a demo of the future platform. She said, okay. So I did the bull. I lasted about five seconds before I got fired into the side. And then she took a demo and became a client.”
Robin Stevens Dec 19, 2017 ▶ 18:00 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos

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