Future spent $300k yearly on a two-person sales team for a decade
Robin Stevens · 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos · Dec 19, 2017 · at 8:32
Robin Stevens, co-founder of Future, details the lean sales and marketing operations used to bootstrap the company.
0:00 / 0:10exact quote · 10.8s
720p mp4 · rendered on demand · StarZero watermark
“So we had two, two people for about eight years, maybe nine years. We had two people in the, that was the entire sales and marketing team. I think our spend per year was somewhere in the region of 300,000 dollars.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Robin Stevens
Future captures 50% of the global large enterprise law firm market
“50% of any large enterprise law firm anywhere in the world uses future and the same sort of figures for kind of accounting or you know, commercial real estate, other, other types of similar nature businesses.”
Future experiences roughly 0.3% annual churn, losing about one client yearly
“Yeah, so, so we're more like 0.3% churn, i.e. We lose about one client a year, and that's more often than not because a merge has happened or something out of our control.”
Future's global total addressable market is only about 2,000 potential buyers
“There are probably 2000 people in the world that can buy our services.”
Future reached $10M ARR before Brexit currency shifts impacted revenue
“So we're approaching ten million annual reoccurring revenue. In fact we were at ten million, but Brexit happened and changed our figures a bit.”