Future's global total addressable market is only about 2,000 potential buyers
Robin Stevens · 878 SaaS: Bootstrapped and $10m+ in ARR Founder Rides Mechanical Bull To Lock Down Demos · Dec 19, 2017 · at 14:20
Robin Stevens, co-founder of Future, explains why his enterprise marketing software company relies exclusively on high-touch outbound sales rather than paid ads.
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“There are probably 2000 people in the world that can buy our services.”
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Future captures 50% of the global large enterprise law firm market
“50% of any large enterprise law firm anywhere in the world uses future and the same sort of figures for kind of accounting or you know, commercial real estate, other, other types of similar nature businesses.”
Future experiences roughly 0.3% annual churn, losing about one client yearly
“Yeah, so, so we're more like 0.3% churn, i.e. We lose about one client a year, and that's more often than not because a merge has happened or something out of our control.”
Future reached $10M ARR before Brexit currency shifts impacted revenue
“So we're approaching ten million annual reoccurring revenue. In fact we were at ten million, but Brexit happened and changed our figures a bit.”
Future grew turnover 30% annually since 2007 while maintaining profitability
“We've grown 30% every single year in terms of turnover since the start of the company and we've always been profitable.”