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Jeremy White

Senior Innovation Editor, WIRED · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

journalisthost@jeremywired ↗wired.com ↗

At WIRED, he evaluates emerging technology trends spanning AI, cybersecurity, consumer hardware, and automotive design, while frequently providing commentary for broadcast outlets. Prior to his tenure at WIRED, he served as a digital editor at the Financial Times and as technology editor at Esquire.

8statements → 5claims → 3claims resolved → 67%fully supported → 3.75/5average certainty → 2/5average debate potential → 1said about them ↓

2 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 3 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeremy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
White: Patek Philippe had no e-commerce and allowed online dealer sales during COVID
“When the pandemic first hit it was the watch brands actually that that were incapable of leveraging any e-commerce whatsoever because they just weren't set up for it. Patek Philippe, for example, had no e-commerce strategy whatsoever. And so, for the first tim…”
Jeremy White Jun 21, 2021 ▶ 28:56 The Business of publishing

Their most notable contradicted claim

Assertion Contradicted
White: The average Rolex buyer is 68 years old
“I think 68 is the average Rolex age buyer.”
Jeremy White Jun 21, 2021 ▶ 29:59 The Business of publishing

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeremy White on measured tape to publish a rate. This says nothing about how they speak.

Everything Jeremy White said on Another Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
White: Consumers do not mind ad tracking if recommendations work
“What I'm convinced of is I don't think people don't want advertising, or don't want to be tracked. I personally think they want, just want, they want better advertising. They want it to actually work.”
Jeremy White Jun 21, 2021 ▶ 12:59 The Business of publishing
Prediction Not checkable as stated
White: Regulators will soon scrutinize undisclosed publisher affiliate guides
“And at some point soon I'm pretty sure that the various bodies governing sort of advertising may actually notice as well. It'd be like, hang on a minute, what's going on here? Is this properly labeled? Is this actually paid for or not?”
Jeremy White Jun 21, 2021 ▶ 39:35 The Business of publishing
Insight
Jeremy White: Hubbing content across titles robs publications of their distinct voice
“And the problem with, and that sounds brilliant on paper, when you think from a financial point of view, but actually what you're doing then is you're robbing those particular media channels of their own voice, where you really cannot make somebody write, rewr…”
Jeremy White Jun 21, 2021 ▶ 51:18 The Business of publishing
Assertion Supported
White: Patek Philippe had no e-commerce and allowed online dealer sales during COVID
“When the pandemic first hit it was the watch brands actually that that were incapable of leveraging any e-commerce whatsoever because they just weren't set up for it. Patek Philippe, for example, had no e-commerce strategy whatsoever. And so, for the first tim…”
Jeremy White Jun 21, 2021 ▶ 28:56 The Business of publishing
Disclosure
White: Condé Nast wasted heavy investment on closed iPad magazine replicas
“I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines spent a lot of money A lot of money on trying to do this and then even try to do Kindle versions of the magazines as well, thinking this is where publishing was going, and…”
Jeremy White Jun 21, 2021 ▶ 2:22 The Business of publishing
Assertion Not checkable as stated
White: Tech affiliate commission is 2-4% versus 10-12% in fashion
“In technology, for example, it's traditionally around about two or three or four percent. Whereas in the States, it would be significantly higher. Whereas in other areas like in, in makeup or fashion, it could be up to between about 10 and 12%, for example.”
Jeremy White Jun 21, 2021 ▶ 19:11 The Business of publishing
Assertion Supported
White: Future generated £79M from affiliate revenue in 2020
“If you look at what Future's doing, I think in, you know, end of September last year, they or maybe the year before their affiliate marketing reached seventy-nine million pounds, and that was 23% of the total group revenue, and the number of transactions made …”
Jeremy White Jun 21, 2021 ▶ 19:33 The Business of publishing
Assertion Contradicted
White: The average Rolex buyer is 68 years old
“I think 68 is the average Rolex age buyer.”
Jeremy White Jun 21, 2021 ▶ 29:59 The Business of publishing

The other half of the tape: Jeremy White's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Another Podcast. every mention, with the transcript →

Who brings them up most Toni Cowan-Brown 1

Every mention by year

tap a year for its mentions
0011112022episodesmentions
0112022episodes it came up in
000.50.5112022episodesmentions per episode
2022 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
The Business of publishing Jun 21, 2021 23m
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