White: Condé Nast wasted heavy investment on closed iPad magazine replicas
Jeremy White · The Business of publishing · Jun 21, 2021 · at 2:22
Jeremy White, executive editor at Wired UK (a Condé Nast publication), reflects on early digital media strategy mistakes.
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“I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines spent a lot of money A lot of money on trying to do this and then even try to do Kindle versions of the magazines as well, thinking this is where publishing was going, and this is where the model was, and we were going to walk towards these new digital consumers that wanted our titles, but in a digital format, and it just wasn't the case. It was a complete misreading of the format.”
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