iPad

includes IPad Mini, IPad Pro

7 statements across 6 episodes · 3 bullish · 1 bearish · 2 people on the record · first statement Oct 19, 2020 by Benedict Evans · said 81 times in 21 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Benedict Evans (79), Jeremy White (2)

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2025 1 mention in 1 episode
2024 13 mentions in 2 episodes 7 per episode
2023 24 mentions in 3 episodes 8 per episode
2022 10 mentions in 8 episodes 1 per episode
2021 17 mentions in 5 episodes 3 per episode
2020 16 mentions in 2 episodes 8 per episode

every mention, scene by scene, with the transcript →

Everything said about iPad, oldest first

Oct 19, 2020 bullish
Opinion
Apple's custom silicon is likely 25% better than rival chips
“Apple now makes the, what's called the SAC, so the system on a chip, basically the CPU inside an iPhone and an iPad. While they design it themselves, it's manufactured for them by TSMC. That's probably 25% better than any other chip on the market.”
Benedict Evans Oct 19, 2020 ▶ 19:13 What the Apple and Facebook events tell us about their product cycles
Oct 19, 2020 neutral
Assertion Supported
Two modern iPads contain more transistors than every 1984 Mac combined
“The SAC and the new iPad has I think 11.8 billion transistors. Which, what does that mean? Well, you're going to do the math. The original Mac in 1984 had 68 K, 68,000 transistors, and they sold 370,000 in the first year. So you can work that out, and it turns…”
Benedict Evans Oct 19, 2020 ▶ 19:44 What the Apple and Facebook events tell us about their product cycles
Nov 16, 2020 positive
Assertion Supported
Evans: Apple has sold half a billion iPads
“So there is the iPhone and then they have the iPad, which leverages it, and they've sold half a billion of those.”
Benedict Evans Nov 16, 2020 ▶ 4:58 The paradox of Apple
Jun 21, 2021 negative
Disclosure
White: Condé Nast wasted heavy investment on closed iPad magazine replicas
“I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines spent a lot of money A lot of money on trying to do this and then even try to do Kindle versions of the magazines as well, thinking this is where publishing was going, and…”
Jeremy White Jun 21, 2021 ▶ 2:22 The Business of publishing
Jul 13, 2021 positive
Opinion
Evans: Instagram unbundled glossy magazines more than any other platform
“Instagram has unbundled glossy magazines. More than anything else, it's Instagram that undermined the business model of glossy magazines, and it launched at the same time as the iPad, and they pulled all the money into iPad editions, and that was not, that was…”
Benedict Evans Jul 13, 2021 ▶ 12:55 Creativity and Optimism
Aug 15, 2022 neutral
Assertion Supported
Evans: Specialized vertical software on iPads captured restaurants, not Big Tech
“That didn't get eaten by Google, or Amazon, or Apple. It's a generic iPad in a case, and then there's However many software companies, a bunch of software companies that go and solve, this is what restaurants need.”
Benedict Evans Aug 15, 2022 ▶ 20:09 Lighting and tech diffusion
Jun 5, 2023 neutral
Insight
Evans: Apple launched Vision Pro with 20 use cases, mimicking Watch playbook
“They've kind of done what they did with the watch. And what they did with the iPad, which is make a list of 20 possible things that might work, try all of them, and then later on we'll double down on what works.”
Benedict Evans Jun 5, 2023 ▶ 2:47 Apple Vision
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