iPad, every mention
42 scenes, the whole family · ← back to iPad
tap a year for its mentions
every year anyone Benedict Evans 79Jeremy White 2
Verbatim, from the transcripts: the passages where iPad comes up
A double episode: AI differentiation, and Apple does F1
- ▶ 38:31 Benedict Evans Most Macs are not through, certainly in most iPhones, they're sold through operators, and it'd be a pretty good guess that most Macs and iPads aren't sold through the stores either.
Breaking and remaking media
- ▶ 36:27 Benedict Evans Thinking about wrapping up here, there's a thing that occurred to me playing with My Vision Pro, which is that when the iPad launched, all these, um, journalism companies, media companies, these publishers all had an iPad app. 2 times in the scene
Apple's Vision Pro
- ▶ 2:07 Benedict Evans Meanwhile, all of the digital stuff is like the jump to the first Retina iPhone where suddenly there were no visible pixels, or the first Retina iPad where there's no visible pixels.
- ▶ 6:10 Benedict Evans I mean, now, bear in mind, I use HoloLens and I use Magic Leap, and I do remember describing the HoloLens as though, take an iPad mini, hold it at arm's length, that's the field of view you've got to deal with.
- ▶ 11:52 Benedict Evans All the first party apps, every app from Apple is basically an iPad app, conceptually. 2 times in the scene
- ▶ 16:00 Benedict Evans Um, I took some of my nephew and niece last weekend and then played them back on the iPad pro on the, on the vision pro.
- ▶ 17:55 Benedict Evans Um, I mean, if, if, if, if the, if, if I'm going to have to use this to have an iPad app, why don't I just use an iPad? 2 times in the scene
- ▶ 23:47 Benedict Evans There's probably, I don't know, three or four hundred million iPads. 4 times in the scene
Bundling/Unbundling AI
- ▶ 36:26 Benedict Evans But here we are now, Apple is shipping a technically flawless pen computing in the iPad.
Vision Pro, two weeks on
- ▶ 13:39 Benedict Evans Um, tangentially, of course, part of the point of what those screens can be is you can basically run all your iPad apps. 2 times in the scene
- ▶ 14:46 Benedict Evans Is this thing going to be something that, you know, when the price comes down to 500 dollars, um, is everyone going to have one of these things or is it going to be more like the iPad where there's a couple of hundred million people that… 4 times in the scene
- ▶ 22:07 Benedict Evans It can be your Mac or your iPad. 4 times in the scene
- ▶ 34:03 Benedict Evans Well, you make sure that your iPad app works on this because that's not very much, that's little to no work. 3 times in the scene
- ▶ 41:04 Benedict Evans It may be, it becomes as big as the iPad. 2 times in the scene
Apple Vision
- ▶ 0:20 Benedict Evans And, um, they spent, they spent an hour and a half watching, um, talking about new Apple features and iPhone features and watch and iPad stuff, which is all very nice if you've got an iPhone. 2 times in the scene
- ▶ 3:29 Benedict Evans So if you go back to the iPad, there was an eBooks app, there was a spreadsheet, there was, um, drawing, there was a keyboard stand, there was all sorts of stuff.
- ▶ 10:25 Benedict Evans They've got the developer community, they've got the tools, they've got the Mac and the iPad and the iPhone and the chip team and everything else.
- ▶ 18:29 Benedict Evans The best way to describe it is like, take an iPad, take an iPad and hold it up at arm's length.
- ▶ 24:09 Benedict Evans Um, can you do photo realistic three, um, Call of Duty that doesn't look like it's running on an iPad, that doesn't look like an iPhone game as opposed to a PlayStation game?
- ▶ 26:44 Benedict Evans Is this, is this something that at the end point is the new iPad and a couple of hundred million people have one? 2 times in the scene
No Soup for You! Regulating tech M&A
- ▶ 36:20 Benedict Evans And so when Microsoft, when Apple launches eBooks, iBooks on the iPad, they shift to what's called the agency model, which basically means the publishers choose the price on which their book will get sold.
ChatGPT and the Imagenet Moment
- ▶ 39:27 Benedict Evans Maybe it's an iPad.
All the other things happening in tech part 1.
- ▶ 3:18 Benedict Evans And when you go away and your iPad and your laptop and your phone and so on, and they build a great business.
How many metaverses?
- ▶ 11:57 Benedict Evans How does drawing, and this is the problem with the, the, the iPad pencil. 2 times in the scene
Wondering about generative AI
- ▶ 4:23 Benedict Evans So instead of using set, you know, using like a push button sensor or flow detector or clipboard or an iPad, you're using image sensors and the image sensors are generating images that no human will ever look at.
Lighting and tech diffusion
- ▶ 19:30 Benedict Evans I mean, another angle here, which I don't know much about, would be the way every restaurant now has an iPad with booking software, with table, with software on it, that A, tells them who's at the table, and B, very often is now tracking… 2 times in the scene
Remember AI?
- ▶ 17:49 Benedict Evans Maybe you have an iPad.
Netflix isn't a tech company
- ▶ 18:14 Benedict Evans And so you have, therefore, on your smart TV, or your iPad, or your phone, or whatever it is, you've got 15 different apps, and each of them have their own subscription.
Apple's metronome
- ▶ 6:52 Benedict Evans Yeah, I mean, they're actually, I'll go against that, there is always this line that Apple is sort of single-threaded, and there's always some project they just haven't touched in years, and so this year they hadn't touched the iPad Mini…
- ▶ 23:56 Benedict Evans So, yes, so the third thing I was going to say, which is loops back to, you know, this, this, this execution point, is every year they do the new phone, and the new operating system, and the new iPad, and the new watch, really mention the…
Creativity and Optimism
- ▶ 11:33 Benedict Evans So, I mean, I think the, the, you know, casting back to, you know, interactivity and multimedia and indeed CD-ROMs is kind of interesting because, you know, we had this conversation with Jeremy Wright from, from Wired the other day talking… 4 times in the scene
The Business of publishing
- ▶ 2:22 Jeremy White I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines, uh, spent a lot of money 2 times in the scene
Paying attention to Apple again
- ▶ 5:05 Benedict Evans Like, there's a bunch of, there's a bunch of things that are like, well, that's a cool feature if you've got an iPhone, you've got an iPad, that will happen, that will be great, you'll be happy with that. 5 times in the scene
- ▶ 32:20 Benedict Evans Um, now, so just to get specific, so what Apple have done is, A, Apple Mail and Mail on iPhone and iPad
Why do we care about games?
- ▶ 6:28 Benedict Evans So, um, everyone's grown up with this stuff, and, you know, my son now, like, he sees, I've made this point, like, my son will remember when he's grown up, will remember an iPad the way we remember, like, the first computer you had in the… 3 times in the scene
The paradox of Apple
- ▶ 1:30 Benedict Evans Chips that they design themselves, and they've been designing the chips for iPhones and then iPads for a decade or so, and of course, given Moore's law, those have been getting steadily faster, and they're now ready to use a version of…
- ▶ 4:39 Benedict Evans Once they launch the iPad, now another iPad, and then the phone, sorry, then the watch, and people look and say, well, they haven't really announced anything new since the watch, and the watch wasn't a big deal, except a hundred million… 3 times in the scene
What the Apple and Facebook events tell us about their product cycles
- ▶ 0:10 Benedict Evans Um, one from Apple announcing new watch, new iPad, um, and a bunch of other small things.
- ▶ 5:03 Benedict Evans This was new watches, new iPads, and some other stuff. 3 times in the scene
- ▶ 16:01 Benedict Evans Particularly when you, then Apple have these sort of user videos of people who are, people who use the watch and who use the iPad, and who is it that they're kind of presenting and this is for, this is for it.
- ▶ 19:06 Benedict Evans You know, the new iPads are boring. 5 times in the scene
- ▶ 26:39 Benedict Evans You know, it's this relentlessly optimized machine for turning out a certain kind of product every 12 months, and whether that's phones and iPads and watches, and shipping two hundred and fifty million iPhones a year, machined out of… 2 times in the scene