iPad, every mention
7 scenes (2021), the whole family · ← back to iPad
tap a year for its mentions
every year 2021 anyone Benedict Evans 79Jeremy White 2
Verbatim, from the transcripts: the passages where iPad comes up
Apple's metronome
- ▶ 6:52 Benedict Evans Yeah, I mean, they're actually, I'll go against that, there is always this line that Apple is sort of single-threaded, and there's always some project they just haven't touched in years, and so this year they hadn't touched the iPad Mini…
- ▶ 23:56 Benedict Evans So, yes, so the third thing I was going to say, which is loops back to, you know, this, this, this execution point, is every year they do the new phone, and the new operating system, and the new iPad, and the new watch, really mention the…
Creativity and Optimism
- ▶ 11:33 Benedict Evans So, I mean, I think the, the, you know, casting back to, you know, interactivity and multimedia and indeed CD-ROMs is kind of interesting because, you know, we had this conversation with Jeremy Wright from, from Wired the other day talking… 4 times in the scene
The Business of publishing
- ▶ 2:22 Jeremy White I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines, uh, spent a lot of money 2 times in the scene
Paying attention to Apple again
- ▶ 5:05 Benedict Evans Like, there's a bunch of, there's a bunch of things that are like, well, that's a cool feature if you've got an iPhone, you've got an iPad, that will happen, that will be great, you'll be happy with that. 5 times in the scene
- ▶ 32:20 Benedict Evans Um, now, so just to get specific, so what Apple have done is, A, Apple Mail and Mail on iPhone and iPad
Why do we care about games?
- ▶ 6:28 Benedict Evans So, um, everyone's grown up with this stuff, and, you know, my son now, like, he sees, I've made this point, like, my son will remember when he's grown up, will remember an iPad the way we remember, like, the first computer you had in the… 3 times in the scene