Jeremy White: Hubbing content across titles robs publications of their distinct voice
Jeremy White · The Business of publishing · Jun 21, 2021 · at 51:18
Wired UK executive editor Jeremy White discusses media syndication strategies, critiquing publishers that employ shared centralized writers across multiple distinct magazine and website titles.
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“And the problem with, and that sounds brilliant on paper, when you think from a financial point of view, but actually what you're doing then is you're robbing those particular media channels of their own voice, where you really cannot make somebody write, rewrite one particular article five or six times and make them genuinely sound different for a particular audience that want that particular magazine or looking at that particular website.”
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