Formula One

“In F-One we have probably 80% of Formula One drivers sleeping on the product, including the people that are winning.”

“Through the seventies, right? There was an average of more than one death a year in Formula One out of a field of only like 20 drivers.”

“Ferrari, of course, would become one of the founding teams, and the only F-One team continuously operating from the beginning of the sport all the way through to today.”

“We've done three races so far. The ratings are way above what they've ever been in the U.S., and, ah, so, and we're just getting started, but things like Multiview, 30% of the people watching F-one races, ah, are watching with Multiview, so they can get differ…”

“And Formula One is the only motorsport in the world that requires a team to design and build their own car from scratch, which is an insane engineering feat to enter the competition.”

“I think the average tenure over the entire existence of Formula One is about six years for a given team.”

“In Bernie's first year running the show, he takes the average prize and fee payment up to 40,000 dollars a year. So four X in one year. And then a couple of years later by the mid seventies, it's up to a 150 K per race. And then by the end of the decade, he's …”

“In addition to these agreements that Bernie was having everyone sign, race organizers were required to surrender income from trackside advertising and corporate hospitality. To Formula One owned entities. So this now means that the race organizer, the track bu…”

“H&F owns formula one for one month. They make an immediate two hundred and forty one million pound profit in one month.”

“The first superstar black athlete in formula one, like first black athlete period.”

“The NFL generates twenty three billion dollars of revenue across just a hundred and eighty million fans. So, so that's four times the revenue on one fifth The number of fans. The NFL monetizes a fan at 127 dollars per year, and Formula One monetizes a fan at s…”

“All corporate projects like formula one, football, air races, media serve the core business, which is the sale of the energy drink.”

“I don't even believe in AI unemployment from, to begin with. It's not how things work. But if you were worried about it, F-One is kind of proving that we can just make up completely incredible pursuits, especially with AI and robotics, we can make it cheaper, …”

“They're currently paying anywhere between 85 to ninety-five million a year. That contract is up by, at the end of twenty-twenty-five”

“So more likely that if this deal closes, it's going to close closer to a hundred, a 110 Million. I think my gut feeling is that A, it's probably going to close.”

“And I think, in my opinion, I think it's a terrible, terrible mistake to put the US rights of Formula One behind, behind a paywall. Now is absolutely not the time, I think.”

“F-One is definitely not going to get the initial price set that they want. ESPN is definitely not, sounds like they're not going to fight for it.”

“Formula One is trending towards choosing Apple for its United States broadcasting rights for twenty-twenty-six onwards. The technology company's bid being in the 120 to one hundred and fifty million dollar range.”

“ESPN has remained in the mix for US broadcasting rights, though its bid is lower. Apparently ESPN's offer is in the ninety million dollar per year range.”

“And I think Netflix had done the analysis and realized that all of the potential viewers of F one were basically already subscribed to Netflix. And so it didn't, it was a more difficult kind of equation to make work than someone like an Apple TV potentially th…”

“Before Chapman had the idea to sell that paint job, to sell space on his cars to sponsors, F one cars were simply painted according to the nationality of the racing team.”

“He sold the first sponsored paint job was to, I think golden leaf tobacco. It was 85,000 dollars or 85,000 pounds for a year over the next few decades. The tobacco industry alone is gonna pour 4.5 billion. Into F-one.”

“Two dozen drivers were killed in the first 15 years of the series alone. Three had been at the wheel of one of Chapman's cars.”

“Eccleston bought a team for a 100,000 pounds, which would be the equivalent for about a little less than two million dollars today.”

“Bernie said that he paid a million dollars to get the TV rights for F one. There's 10 teams. I will sell each of you 10% for a 100,000 dollars. And one of the team owners is actually interviewed in the documentary. And he says us nine idiots all said no.”

“When that contract came up because of all the brand building I did for Formula One, that fee went up 10 times.”

“You're one of only two father-son world champions of all time.”

“They started the season with 20 drivers, and they would end the season with only 18 of them left. So it was a 10% chance, more or less, that you wouldn't make it through the season”

“Just in the U.S., you've gone from, in the last couple of, like, six years, twenty million fans to, like, fifty million fans.”

“The fan base is 40% women in America.”

“I never wanted to exit on the way down. That's something I definitely wanted to avoid. I wanted to exit at the top, and that was my moment, and I decided to pull the trigger.”

“Mercedes, there's a calculated return on investment, which is two billion worth for their brand annually.”

“Our sport has, like, the highest engagement rates across all sports. Even comparing to NBA and everything”

“The things I was able to do in Formula One would take a conventional auto manufacturer, probably four or five times the amount of time and money for that matter.”

“No, look, I think what's interesting about the Formula One is, it is the only sport that I can really think of that has scale, and has this sort of thing where whenever Formula One comes into town, it's the whole show, right? It's a Super Bowl event, 20 times …”

“It's crazy at the Formula One level, how many people think the brakes are for slowing down, right? And, like, sometimes, like, to go as fast as possible, right? Like, to, you know, like, get this out into the world as quickly as possible to make, you know, lik…”

“Soon we'll, we'll have, we'll take more and more of the races from overseas.”

“All of these other sports are trying to recreate this magical Netflix strive to survive moment. But they seem to omit the fact that we had a pandemic. Everyone was stuck at home. Everyone was dying for content. The first season of Drive to Survive was actually…”

“The reality is very few people today are sitting down and watching a full match, a full football match, a full F one race, but Bizarrely, they're consuming four to six hours a day of highlights and reels and social commentary and guides, whatever it is, but th…”

“Salesforce came out with a stat that said one percent of Formula One fans will attend a race in a season, which means, says to me that this is a sport where 99% of the fans are consuming this at home digitally”

“Most big sports would absolutely love to have everyone's audience right now, which is 41% female, 32 years of age, which I think when you look at the NBA or the NFL, we're talking fifty-year. Years of age on average or 45 years of age on average, and it's a ma…”

“In the last two or three years only, have all of the teams, for the first time in the history of Formula One, have the 10 teams across the grid been profitable. For 70 plus years, these teams were operating at a loss.”

“There's two or three drivers on the grid right now who are definitely there because of the money that they're bringing to the table. 100%.”

“He finances the annual two hundred million dollar cost of his F one teams out of the company's healthy operating income.”

“Salesforce did a research About this a couple of months ago, six months ago, where 99% of the fans of Formula One will never attend a race live.”

“I think eight out of the 10 teams on the grid have a giant crypto sponsor, FTX being one of them, Binance being another, which is also fascinating, but that's a whole other story for another day.”

“All of a sudden everywhere I look now tech people are wanting to write about Formula One, and I think that that is because Formula One has become part of pop culture because of Netflix that has created this series”

“The amount of technological advancements that they come up with that is pushed into different industries that will, that we are willfully unaware of is fascinating”

“You've got this thing now called Motorsports Valley, which I had no idea what it was. And it's basically the biggest hub of motor racing. And most of the F one team still to this day are based in that sort of area in Oxfordshire, which I thought was great.”

“The 7519, 75 Spanish Grand Prix. And that was also one where I think only six or seven drivers actually finished the race, but it's an important one because it's the only time. I believe that a woman driver actually scored a Formula One point. She got half a p…”

“I think Red Bull and Williams beat, beat the records with doing a pit stop in 1.8 seconds, which is insane because I can't think of anything that I'm capable of doing in under two seconds.”

“In that there's a lot of, there's a huge amount of gamesmanship because over time they keep adding more and more rules, which are sort of half about making the things safer and which mostly means slowing it down, but half about making it more exciting, which m…”

“I'm a big fan, actually, of Formula One, and the reason why I like it, if I'm honest with you, is because I think of it as a giant maths competition just with, you know, a bit of glamour on top.”

“And I think that in many ways, the thing that makes Formula One or other racing so fascinating to watch is because you have it sitting in that gigantic, you know, engineered machine with so much science and technology going into it. You have a person who cares…”