Engagement
topic on 7 shows · 10 statements across 10 episodes
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10 statements about Engagement, every show
Harari: Social media algorithms maximize engagement by amplifying hate and fear
“And the AIs experimented on billions of human beings and discovered something, that if you want to increase engagement, to grab people's attention and make them stay longer on the platform, press the hate button. In the human mind, press the greed button or th…”
Alex Schultz: 70% of Meta engagement is un-followed AI recommendations
“So five years ago, we were 100% content shown to you based on people you follow, or accounts you follow. 100%. People don't understand, like, TikTok was tiny, it was the beginning of the pandemic, like, it was very early on, so let's say five and a half years …”
Boureau: AI optimizing for immediate rewards is easiest to train
“All the systems on like that, that depend on capturing engagement on like trying to see what people do. If you try to capture that trend of the immediate reward, You're going to get a lot of it, and so it's very easy to train. If you try to say, no, I really w…”
Sam Lessin: TikTok shows engagement is like infinitely refinable sugar
“TikTok has shown us what the true north is of engagement. I think that is like refined sugar and you can just keep refining it.”
Jessica Lessin: Endless AI-Generated Creator Content Is a Sure Bet for Engagement
“And so then you add like, add AI in and all of a sudden you can take The 20 minutes of original video you produce a week as a vlogger, right, and turn it, I mean, take all the then behind the scenes and then, and just make that something that doesn't end. Of c…”
Ely Lerner: Retention compounds business growth by driving engagement and virality
“And again, this is back to the, like retention is king, right? Like retention stacks your business. Retention drives engagement, which drives virality. Like it's just all the things.”
Joy: Divestment versus engagement is a false dichotomy in responsible investing
“So, I mean, I guess the first thing on divestment versus engagement, people often are in one camp or the other, and I would say it's a false dichotomy. You need both, because I think engagement without the ultimate threat of divestment is a very blunt instrume…”
Latka: Paywalls carry a hidden opportunity cost in lost user engagement
“I mean, I think what, where I do think there's a big gap here is what people never quantify with pricing is what you miss out on when you put up a paywall in terms of engagement and what the opportunity cost is.”
Ed Baker: Retention and engagement drive growth more than acquisition as companies scale
“Basically as you get
Bigger.
Those two metrics of retention and engagement actually become a lot more important to maintaining growth than new user acquisition.”