engagement

3 statements across 3 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Feb 16, 2022 by Ed Baker · across every show →

Everything said about engagement, oldest first

Feb 16, 2022
Insight
Ed Baker: Retention and engagement drive growth more than acquisition as companies scale
“Basically as you get Bigger. Those two metrics of retention and engagement actually become a lot more important to maintaining growth than new user acquisition.”
Ed Baker Feb 16, 2022 ▶ 5:49 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Oct 25, 2023 positive
Insight
Ely Lerner: Retention compounds business growth by driving engagement and virality
“And again, this is back to the, like retention is king, right? Like retention stacks your business. Retention drives engagement, which drives virality. Like it's just all the things.”
Ely Lerner Oct 25, 2023 ▶ 52:28 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Sep 5, 2025 bullish
Assertion Supported
Alex Schultz: 70% of Meta engagement is un-followed AI recommendations
“So five years ago, we were 100% content shown to you based on people you follow, or accounts you follow. 100%. People don't understand, like, TikTok was tiny, it was the beginning of the pandemic, like, it was very early on, so let's say five and a half years …”
Alex Schultz Sep 5, 2025 ▶ 51:46 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
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