Demand Generation
topic on 8 shows · 10 statements across 10 episodes · said 2 times in 2 episodes since 2025
the a16z Podcast 1 
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the a16z Podcast 120VC 1
2026 1 mention in 1 episode
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10 statements about Demand Generation, every show
Sankar: Demand generation, not sales execution, bottlenecks enterprise scaling
“The bottleneck is not sales, it's demand generation and pipeline.”
Mike Lazerow: Tech Is No Longer a Moat, Attention Is
“Tech is no longer a competitive advantage. It is an enabler of other advantages. And so to me, the biggest You know, what it's all about is demand generation. So the next generation of great companies will be those who turn attention into demand at scale. And …”
Acharya: Deel's Alex Bouaziz treats a16z partners like an extended sales team
“I mean, I basically have a sales quota with Alex, you know, and DG would say the same thing. And Ben, he's even calling Ben saying, Hey Ben, can you help make this introduction XYZ? Like, He knows how to get the best out of Andreessen Horowitz, and all of the,…”
Bhushan: Indian small merchants will not pay for software that does not generate demand
“So if you don't generate demand, and if you say, I'll give you a tool, it's an operational improvement tool. Most of the Indian businesses are anyways very tightly run. They're not having large man for, ah, manpower that they will need to cut people. One perso…”
Startups with leaky funnels need product marketers, not demand gen hires
“Hiring a demand generator, maybe the worst thing that you can do versus thinking about more of a product marketer who's thinking about the competitive differentiation, the positioning, the sales enablement that gets more people through at the bottom.”
Muthukumar: Pitch conversion rate dictates whether to hire demand gen or PMM
“If you can get people into a room and close them well, what you need is more fire at the top of the funnel. Like you need a demand generation person who can bring in more awareness, more leads. More conversations into the funnel. If they're saying like, yeah, …”
Raanan: Startups should make demand generation their first marketing hire
“You asked me a year ago, who would be the first hire at a marketing organization? That would be product marketing. My mind changed. My answer today is demand generation. And that can accelerate, that can make a huge impact on the business early on.”
Massive automation-heavy ABM campaigns fail due to neglected fundamentals
“One of the biggest mistakes I believe these companies are making if When they hear about new, you know, tactics, strategy, whatever it is, ABM, demand generation, they usually don't have skill set, but what they want to do is they want to launch a massive camp…”
Kellogg: No marketing executive is top-tier in both product and demand generation
“There's nobody who's a five-five. God doesn't make them, right? You either grew up in product marketing, or you grew up in demand generation, right? You also don't get 20 pointers. I think 15 is the maximum number of points you can get on this scale.”