demand generation

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 6, 2022 by Dave Kellogg · across every show →

Everything said about demand generation, oldest first

Jan 6, 2022 negative
Insight
Kellogg: No marketing executive is top-tier in both product and demand generation
“There's nobody who's a five-five. God doesn't make them, right? You either grew up in product marketing, or you grew up in demand generation, right? You also don't get 20 pointers. I think 15 is the maximum number of points you can get on this scale.”
Dave Kellogg Jan 6, 2022 ▶ 28:28 A CEO's Guide to Marketing with Dave Kellogg | SaaStr Software Community
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