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demand generation

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Aug 3, 2018 by Amit Kothari · across every show →

Everything said about demand generation, oldest first

Aug 3, 2018 positive
Insight
Kothari: Founders should generate demand through content before building a product
“Demand generation trumps product or ideas anytime. So even if you had nothing, just freaking start a blog about it, and then think about building a product after that.”
Amit Kothari Aug 3, 2018 ▶ 20:48 1105 Should you develop every customer request?
Aug 11, 2022 negative
Insight
Massive automation-heavy ABM campaigns fail due to neglected fundamentals
“One of the biggest mistakes I believe these companies are making if When they hear about new, you know, tactics, strategy, whatever it is, ABM, demand generation, they usually don't have skill set, but what they want to do is they want to launch a massive camp…”
Andrei Zinkevich Aug 11, 2022 ▶ 3:35 He Shut down SaaS to Print Money ($700k) in High Margin Agency model
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