Channel
topic on 6 shows · 9 statements across 7 episodes
In Depth 
We Live to Build 
the Official SaaStr Podcast 
Top Founders 
the MAD Podcast 
the a16z Podcast
9 statements about Channel, every show
Varanasi: 90% of networking equipment is sold through channel partners
“90% of networking is actually sold through the channel.”
Varanasi: Networking revenue comprises nearly 50% of IT channel sales
“Almost 50% of the channel is networking revenue.”
Coro ended 2023 with 70% of sales from channel partners
“Right now, we are at about 70% channel. Twenty-twenty-three, we ended at 70%.”
Coro expects channel sales mix to reach 85% in 2024
“And in twenty-twenty-four, we expect it to be 85%.”
Splunk CRO: Sales sources over 65% of pipeline, marketing about 14%
“The source, the majority of it is coming from the sales organization. Over 65% of it. Marketing is present about 14% and channel is the balance.”
Bhatia: Simplified Dentistry generated $600k from DSOs and $200k from channels
“We got around 600,000 selling directly to groups out of a million, which is 60% of revenue, and then around 20% revenue of 200,000 came, ah, from the channels”
Out: Marketers Must Automate Working Channels to Continuously Test New Ones
“With some marketing tactics, you can get a quick bump, and then that's just this, you've hit a local maximum. So I'm always curious to see how are people continually able to move the needle to a higher level of generating more revenue, generating more leads, a…”
Manufacturers Must Prevent Channel Partners From Competing on End-User Pricing
“From the perspective of the manufacturer, channels should not compete with each other on price.”