BDR

other on 5 shows · 26 statements across 21 episodes

My First Million the Official SaaStr Podcast A Product Market Fit Show Top Founders 20VC

26 statements about BDR, every show

Komoni argues SDRs and BDRs are the true heartbeat of a company
“And I learned that SDRs or BDRs, whatever you want to call that that frontline, that spear is actually the heartbeat of the company. And I think many founders forget that many entrepreneurs forget that. I respect that job more than any other job since. Because…”
Krenar Komoni Jun 11, 2026 ▶ 13:26 Tive Hit $100M Revenue After a Down Round and $10K in the Bank
Kahlow: AI Is Already as Good as Human SDRs and BDRs
“On the BDR, SDR, it's as good today.”
Amanda Kahlow Apr 6, 2026 ▶ 33:10 She got rejected by 22 VCs—then built 6sense to $100M+ in revenue. Now she's back for AI. | Amand... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Hamdy: Briq halved BDRs while growing sales 60%
“We actually have half as many BDRs and sales are up to 60% this year.”
Bassem Hamdy Feb 10, 2026 ▶ 27:28 He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem H... · PMF Show
SAASTR Prediction Didn’t hold up
Lemkin: Most SDRs and qualifying BDRs will be eliminated by 2026
“And I really think most SDRs will die next year, but the meat, and I know we throw around these terms differently. The BDR that sort of smarmily qualifies you that that's going to die. Like we just, there's no need for that with these tools.”
Jason Lemkin Dec 10, 2025 ▶ 28:59 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
MY FIRST MILLION Prediction Didn’t hold up
Lemkin: There will be no BDRs in one year
“There will be no BDRs in a year.”
Jason Lemkin Jun 4, 2025 ▶ 1:03:39 How the smartest founders are winning in AI
20VC Insight
Hire top BDRs from second- or third-place market competitors
“Go to a company that's not number one in their category. Who's the number one BDR at a second and third place company? Cause that's hard. And if you have a great product and you bring that person into your environment, they'll do really, really well.”
Kyle Norton May 30, 2025 ▶ 24:40 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Prediction Open · timeframe May 2030
BDRs will not perform manual lead research in five years
“Account research, lead prep, lead research, figuring out who to call. I think it's insane that companies do that today, that they have BDRs doing manual lead research.”
Kyle Norton May 30, 2025 ▶ 1:02:12 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
20VC Insight
Marable: Account Executives Must Be Responsible for Generating Their Own Pipeline
“AEs, in my humble opinion, should be responsible for their own pipeline. And I'm going to quote one of my sales leaders, Matt Joshi. He says, pipeline is lifeline. I think marketing can help you. BDRs can help you. But at the end of the day, the sales professi…”
Reggie Marable May 2, 2025 ▶ 44:16 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI
SAASTR Disclosure
Scrase: Checkr shifted BDR compensation to include closed-won revenue
“We just shifted to the same thing for our SD. We call them BDRs for outbound SDRs to give a component of the comp based on closed, closed one as well.”
Lindsey Scrase Jan 8, 2025 ▶ 29:10 Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
20VC Insight
Tennant: Best Account Executives Do Their Own Outbound Prospecting
“Absolutely. We at Glean, you know, we have a, you know, and every company I've been a part of, like, I want AEs to be joining, expecting that they have to do outbound, and they're not going to have a BDR. Now, the reality is, is you're going to have a lot of h…”
AJ Tennant Oct 23, 2024 ▶ 4:21 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
20VC Insight
Tennant: Comping BDRs on closed-won deals takes too long
“Comp BDRs on not net new opportunities, but comp them on closed one. I think it's too far and too long of a thing to do”
AJ Tennant Oct 23, 2024 ▶ 34:37 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Lead generation is the absolute number one first hire for a startup
“Not only did we hire, you know, our first person to generate leads, but I've done that in my last two startups since as well. So it is the number one hire in my opinion. If you don't have leads, you don't have sales. If you don't have sales, you don't have a c…”
Don Mal Sep 3, 2024 ▶ 6:27 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
SAASTR Insight
Lerman: Replace outbound SDRs with equity-backed advisors for direct executive introductions
“Instead of investing heavily in BDRs and SDRs and outbound to generate demand, Use your stock options to bring on advisors who can make a fast introduction to the top people immediately and get you in. No BDRs can be able to get a meeting with the CEO of some …”
Howard Lerman Aug 28, 2024 ▶ 20:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
TOP FOUNDERS Assertion Not checkable as stated
Every Owner.com BDR generates over $60,000 in monthly closed ACV
“Every single month, every BDR on my team kicks out over 60,000 dollars in closed one ACV.”
Kyle Norton Aug 1, 2024 ▶ 12:21 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Making BDRs do lead research indicates a broken data model
“One of the things here is don't let your BDRs do lead research. Give them the leads and make sure, and if they say they need to do anything with them, it means your model's broken.”
Kyle Norton Aug 1, 2024 ▶ 13:04 $5m in ARR? Your CRO Should Be Focused on These 3 Things
SAASTR Insight
Outsourced SDR agencies fail because shared reps never learn the product
“Agencies for BDRs and SDRs never work with a few exceptions. The reason they never work is because with. 20 clients, you never learn the product.”
Jason Lemkin Jul 10, 2024 ▶ 18:46 Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
SAASTR Insight
Norton: Outbound BDRs waste half their time researching bad leads
“Typically like a BDR, an outbound BDR wastes like half their time calling bad leads, you know, like having to do research of their own to enrich the leads that they've been given.”
Kyle Norton Apr 30, 2024 ▶ 12:32 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SAASTR Assertion Not checkable as stated
Norton: Each Owner.com BDR generates over $60K closed-won ARR monthly
“Each BDR ranks out like over 80, over 60,000 dollars in close one ARR every single month.”
Kyle Norton Apr 30, 2024 ▶ 13:50 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SAASTR Insight
Norton: Do not hire over two BDRs until prospect data is solved
“Don't bother hiring more than one or two BDRs until you figure out this data piece. Cause it just, the economics won't make sense.”
Kyle Norton Apr 30, 2024 ▶ 14:45 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SAASTR Insight
Lerman: Senior advisors make better enterprise BDRs than junior sales reps
“The best BDR, the most, the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. And so I really think founders ought to think about how to construct their board and our advisors in a way that they ca…”
Howard Lerman Apr 27, 2023 ▶ 30:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Insight
Velthuis: Software Signups Should Be Entirely Self-Serve Without Sales Reps
“My advice is to keep it self-serve, simple, fast, free, frictionless you don't want any salespeople or BDRs, ah, involved when, ah, people trying to sign up for your, ah, for your piece of software.”
Mark Velthuis Mar 10, 2023 ▶ 15:24 The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis
SAASTR Disclosure
Gorgias employs a full-time BDR solely to send leads to partners
“We hired a BDR whose job is to send leads to partners. Like that's their full-time job.”
Romain Lapeyre Feb 11, 2022 ▶ 18:45 Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
Gordon: Enterprise AI sales requires engineering or MBA talent, not traditional BDRs
“We've learned that because to sell AI and advanced analytics, you have to hire probably an engineering base. And also an MBA is, is not a bad idea because the kinds of people that we like to hit, we don't sell low, right? So these decisions usually have to be …”
Dr. Cindy Gordon Oct 21, 2021 ▶ 12:46 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Bhatia: $1K to $5K ACV fails product-led and outbound sales models
“It was within that one to five K range, which is, you know, not very supportive of either sales model, whether it's product led sales or, you know, having BDRs.”
Kunal Bhatia Jun 22, 2020 ▶ 4:34 Can SlidesUp Actually Threaten CVent, Bizzabo?
Wootton: Three sales reps per BDR is the software industry standard
“Industry Wide, what you find is about a three-to-one ratio in terms of three salespeople to one BDR is what's appropriate.”
Randy Wootton May 21, 2019 ▶ 18:40 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
SAASTR Insight
Roberge: Redefine the sales manager role to lead cross-functional pods
“What I've seen companies experimenting with that I like is to almost redefine the sales manager role where a traditional inside sales manager might have like eight or 10 reps under them and instead have a sales manager that has six reps under them Plus four BD…”
Mark Roberge Jan 24, 2018 ▶ 20:28 Sales AMA: Your Burning Questions Answered

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