Lead generation is the absolute number one first hire for a startup
Don Mal · They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show · Sep 3, 2024 · at 6:27
Don Mal, co-founder of Vena, discusses the initial hiring strategy and rationale behind bringing on a business development representative before building out a larger sales team.
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“Not only did we hire, you know, our first person to generate leads, but I've done that in my last two startups since as well. So it is the number one hire in my opinion. If you don't have leads, you don't have sales. If you don't have sales, you don't have a company.”
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