Don Mal: FP&A software ROI comes from leverage, not headcount reduction
Don Mal · They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show · Sep 3, 2024 · at 26:05
Don Mal, co-founder and former CEO of Vena, explains how to position budgeting software value propositions to corporate buyers.
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“The biggest thing in that space is, is really getting the most out of your team. You know, when you think about the manual Sort of archaic way of doing budgeting and planning of like sending spreadsheets, chasing the numbers, manually consolidating the results. You've got highly, you know, trained and educated people that are doing these really manual manual things, so they're not adding a much, much value. So the biggest ROI in that space or in this kind of budgeting and planning world is how can you get, you know, more value from the intelligent people you have that are in your finance department.”
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