BDR

also referred to as: bdrs

11 statements across 9 episodes · 5 bullish · 6 bearish · 7 people on the record · first statement Jan 24, 2018 by Mark Roberge · across every show →

Everything said about BDR, oldest first

Jan 24, 2018 positive
Insight
Roberge: Redefine the sales manager role to lead cross-functional pods
“What I've seen companies experimenting with that I like is to almost redefine the sales manager role where a traditional inside sales manager might have like eight or 10 reps under them and instead have a sales manager that has six reps under them Plus four BD…”
Mark Roberge Jan 24, 2018 ▶ 20:28 Sales AMA: Your Burning Questions Answered
Feb 11, 2022 positive
Disclosure
Gorgias employs a full-time BDR solely to send leads to partners
“We hired a BDR whose job is to send leads to partners. Like that's their full-time job.”
Romain Lapeyre Feb 11, 2022 ▶ 18:45 Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre
Mar 10, 2023 negative
Insight
Velthuis: Software Signups Should Be Entirely Self-Serve Without Sales Reps
“My advice is to keep it self-serve, simple, fast, free, frictionless you don't want any salespeople or BDRs, ah, involved when, ah, people trying to sign up for your, ah, for your piece of software.”
Mark Velthuis Mar 10, 2023 ▶ 15:24 The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis
Apr 27, 2023 positive
Insight
Lerman: Senior advisors make better enterprise BDRs than junior sales reps
“The best BDR, the most, the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. And so I really think founders ought to think about how to construct their board and our advisors in a way that they ca…”
Howard Lerman Apr 27, 2023 ▶ 30:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 30, 2024 negative
Insight
Norton: Do not hire over two BDRs until prospect data is solved
“Don't bother hiring more than one or two BDRs until you figure out this data piece. Cause it just, the economics won't make sense.”
Kyle Norton Apr 30, 2024 ▶ 14:45 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 bullish
Assertion Not checkable as stated
Norton: Each Owner.com BDR generates over $60K closed-won ARR monthly
“Each BDR ranks out like over 80, over 60,000 dollars in close one ARR every single month.”
Kyle Norton Apr 30, 2024 ▶ 13:50 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 negative
Insight
Norton: Outbound BDRs waste half their time researching bad leads
“Typically like a BDR, an outbound BDR wastes like half their time calling bad leads, you know, like having to do research of their own to enrich the leads that they've been given.”
Kyle Norton Apr 30, 2024 ▶ 12:32 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Jul 10, 2024 negative
Insight
Outsourced SDR agencies fail because shared reps never learn the product
“Agencies for BDRs and SDRs never work with a few exceptions. The reason they never work is because with. 20 clients, you never learn the product.”
Jason Lemkin Jul 10, 2024 ▶ 18:46 Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
Aug 28, 2024 negative
Insight
Lerman: Replace outbound SDRs with equity-backed advisors for direct executive introductions
“Instead of investing heavily in BDRs and SDRs and outbound to generate demand, Use your stock options to bring on advisors who can make a fast introduction to the top people immediately and get you in. No BDRs can be able to get a meeting with the CEO of some …”
Howard Lerman Aug 28, 2024 ▶ 20:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Jan 8, 2025 positive
Disclosure
Scrase: Checkr shifted BDR compensation to include closed-won revenue
“We just shifted to the same thing for our SD. We call them BDRs for outbound SDRs to give a component of the comp based on closed, closed one as well.”
Lindsey Scrase Jan 8, 2025 ▶ 29:10 Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
Dec 10, 2025 bearish
Prediction Didn’t hold up
Lemkin: Most SDRs and qualifying BDRs will be eliminated by 2026
“And I really think most SDRs will die next year, but the meat, and I know we throw around these terms differently. The BDR that sort of smarmily qualifies you that that's going to die. Like we just, there's no need for that with these tools.”
Jason Lemkin Dec 10, 2025 ▶ 28:59 How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
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