Lerman: Senior advisors make better enterprise BDRs than junior sales reps
Howard Lerman · SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales · Apr 27, 2023 · at 30:20
Howard Lerman (founder and CEO of Roam, former CEO of Yext) discusses contrarian enterprise go-to-market strategies with Sam Blonde on CRO Confidential.
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“The best BDR, the most, the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. And so I really think founders ought to think about how to construct their board and our advisors in a way that they can just make them the BDRs to kind of get going and to get those high level contacts.”
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