Howard Lerman

16 statements across 3 episodes · 7 bullish · 6 bearish · 2 people on the record · first statement Apr 27, 2023 by Howard Lerman · said 5 times in 4 episodes since 2023 · across every show →

On the record as a speaker too: Howard Lerman's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Jason Lemkin (4), Sam Blond (1)

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Everything said about Howard Lerman, oldest first

Apr 27, 2023 negative
Insight
Lerman: Freemium models force SaaS companies to compete with themselves
“If you do something freemium, kind of your, You're competing with yourself. You create the free monster where you've got this freemium thing, and then you spend a lot of time trying to come up with a differentiated feature that people are going to pay for, and…”
Howard Lerman Apr 27, 2023 ▶ 26:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023 positive
Assertion Not checkable as stated
Lerman: Roam has 182 paying customers and 4,000 paid active members
“As of yesterday, when I last checked, we had 182 paying customers and about 4000 paid active members.”
Howard Lerman Apr 27, 2023 ▶ 3:19 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023 bullish
Opinion
Lerman: Events are the highest-ROI B2B customer acquisition channel
“Events, I think are, The highest ROI way to reach customers in B to B. If you can, it doesn't have to be much. It's not that expensive to put on a dinner.”
Howard Lerman Apr 27, 2023 ▶ 33:30 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023 negative
Disclosure
Lerman: Yext's iBeacon product 'Zone' was his biggest career failure
“One of the biggest failures of my career was a thing called a zone at Yext. It was a product that Used a beacon. I don't know if you remember the beacons, the iBeacon protocol that Apple launched, that basically was this Bluetooth thing that could wake up your…”
Howard Lerman Apr 27, 2023 ▶ 39:12 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023
Disclosure
Lerman chats directly with 50 to 100 Roam customers daily
“So I'm chatting with probably on the order of maybe 50 to 100 customers per on an average day.”
Howard Lerman Apr 27, 2023 ▶ 15:16 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023 negative
Insight
Lerman: Free B2B software creates sample bias and bad feedback
“There is an enormous, and I've seen in my career, like over and over and over again, a huge sample bias when you give something away for free and freeloaders that have no intention whatsoever of ever buying anything, but they're glad to use your product for fr…”
Howard Lerman Apr 27, 2023 ▶ 24:35 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Apr 27, 2023 positive
Insight
Lerman: Senior advisors make better enterprise BDRs than junior sales reps
“The best BDR, the most, the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. And so I really think founders ought to think about how to construct their board and our advisors in a way that they ca…”
Howard Lerman Apr 27, 2023 ▶ 30:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Mar 20, 2024 positive
Assertion Not checkable as stated
Lemkin: CEOs Read Every Inbound Email and Reply If Top Problems Addressed
“CEOs read like every email. Every email. And it's just, they don't, Howard's nodding his head. Even when he was running Yext, 22 quarters is a public. He didn't respond to any of them. And if the email was great, if it was like, if it was going to solve one of…”
Jason Lemkin Mar 20, 2024 ▶ 32:14 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Aug 28, 2024 bullish
Disclosure
Lerman: Roam has 93 founders on its cap table
“At Rome, my new company, we have 93 amazing founders in our cap table, and I'm a Phone call away, if you will, from any founder we want, because that's our target audience.”
Howard Lerman Aug 28, 2024 ▶ 22:07 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 neutral
Disclosure
Lerman: Yext operated with 30 to 35 direct reports to the CEO
“I used to have, when I was running Yext, probably technically, 30 to 35 direct reports, but realistically, everybody reported to me, if that makes any sense.”
Howard Lerman Aug 28, 2024 ▶ 9:33 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 negative
Insight
Lerman: Replace outbound SDRs with equity-backed advisors for direct executive introductions
“Instead of investing heavily in BDRs and SDRs and outbound to generate demand, Use your stock options to bring on advisors who can make a fast introduction to the top people immediately and get you in. No BDRs can be able to get a meeting with the CEO of some …”
Howard Lerman Aug 28, 2024 ▶ 20:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 positive
Insight
Howard Lerman: Startups should vest advisor equity over one year, not four
“Make the stock only best over up to one year. Don't make it four years. When you hire employees, you make it, it's four years, because most advisors lose their, you just use up all their connections in six months.”
Howard Lerman Aug 28, 2024 ▶ 21:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 negative
Insight
Howard Lerman: Founders must never delegate product-market fit to anyone else
“The second to last thing you should delegate is recruiting, and then never, over your dead body, over your corpse, delegate product market fit. You as a found, and I'm speaking to the founders here, your job as a founder is always to completely own and dominat…”
Howard Lerman Aug 28, 2024 ▶ 30:02 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 positive
Insight
Howard Lerman: Presenters should let live demos break for audience sympathy points
“I strongly recommend doing Live demos that could break, and frankly, sometimes you should have it break, because people like it when stuff goes wrong. They do. You get sympathy points.”
Howard Lerman Aug 28, 2024 ▶ 7:13 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024
Insight
Lerman: Memorizing lines forces founders to simplify their pitch
“The point is, the act of memorizing your lines is one of composition, and you will find yourself continuously editing as you do it, and removing, and mainly it's subtraction. Mainly you're gonna be subtracting words you don't need, because I can almost assure …”
Howard Lerman Aug 28, 2024 ▶ 3:46 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Aug 28, 2024 negative
Insight
Howard Lerman: Scheduled one-on-one meetings slow companies down by delaying urgent issues
“People, if they need to talk to you, they queue up the stuff they need to talk to you about until the meeting. So if I have a meeting with Kyle, with Kevin, on Thursday at two o'clock, let's say I need to meet him, and he's got something really urgent to tell …”
Howard Lerman Aug 28, 2024 ▶ 10:07 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
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