B2B Companies

“If you've got a design partner that you're speaking to once a week, you're almost certainly gonna fail, right? If you've got a design partner that you are working from their office, and ideally sat next to them, you're almost certainly going to succeed.”

“And so an overall thought I've had is that like influencer programs are primed to be leveraged in B to B companies, and they're not being done nearly enough.”

“I think that's not a too realistic way. Especially when being a B to B company, I see also IPOs being more realistic for B to C companies in general, because you just have put a lot of time in building the brand, which helps you a lot with them. I'm also selli…”

“If you go to some of these sites like Calm or Noom, they have these long convoluted onboarding flows that do a really good job of roping people in Getting them through the whole kind of information journey and building intent. And that's a neat thing because i…”

“You published recently a list of, I think it was about 20 B to B companies and their first 10 employees. Do you remember how many researchers are in anywhere on that list? I'll give you a hint. It's between zero and two. It's one. There's one researcher on tha…”

“And so almost always, especially for B to B companies, your key metric should be revenue. If you pick another number, take gross transaction value, you'll find that your employees, and eventually you might start optimizing for that number.”

“My view is you start off with like founder led sales, like the early team needs to know how to actually sell. Then you hire your first couple of salespeople and you start some very kind of low cost targeted marketing efforts. So when there's like content commu…”

“I'm actually stronger on like B to B companies using podcasting because it has that exact same value I just described, but each one of their customers is substantially more valuable. So they don't need the scale that a consumer like application or product woul…”

“Our most recent fund that we just finished investing, I need to find the stat actually because we were referencing it internally the other day, but I want to say somewhere around 70% of the dollars went to B to B companies.”

“The problem with an SEO vendor, especially in B to B is they don't know your industry as well as you do. So they're not going to write such good content potentially, but you can write good content. You don't know what to write, where to write, where to structu…”

“If we really look at a lot of YC companies nowadays, we have a ton of B to B companies, and the most common mistake they make is they don't really understand if they can afford the process they need to do to acquire customers.”

“So you look at a whole bunch of data over five years, and the customer says, I've got five years worth of data, right? But in those five years, they got bought by a private equity firm, They introduced new products. They fired their CEO. They redid their prici…”