Grenier: Podcasting advertising is more effective for B2B than consumer brands
Adam Grenier · When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass) · Sep 15, 2022 · at 35:04
Adam Grenier, former growth marketing leader at Uber and MasterClass, discusses acquisition channel economics with Lenny Rachitsky.
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“I'm actually stronger on like B to B companies using podcasting because it has that exact same value I just described, but each one of their customers is substantially more valuable. So they don't need the scale that a consumer like application or product would need.”
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