B2B companies
3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Sep 15, 2022 by Adam Grenier · across every show →
Everything said about B2B companies, oldest first
Sep 15, 2022 positive
Grenier: Podcasting advertising is more effective for B2B than consumer brands
“I'm actually stronger on like B to B companies using podcasting because it has that exact same value I just described, but each one of their customers is substantially more valuable. So they don't need the scale that a consumer like application or product woul…”
Jun 25, 2023
Sri Batchu: B2B startups should sequence sales before paid and SEO
“My view is you start off with like founder led sales, like the early team needs to know how to actually sell. Then you hire your first couple of salespeople and you start some very kind of low cost targeted marketing efforts. So when there's like content commu…”
Jan 4, 2024 neutral
Antin: Only One B2B Company Hired a Researcher in First Ten Employees
“You published recently a list of, I think it was about 20 B to B companies and their first 10 employees. Do you remember how many researchers are in anywhere on that list? I'll give you a hint. It's between zero and two. It's one. There's one researcher on tha…”