B2B companies
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Aug 1, 2022 by Kirsten Green · across every show →
Everything said about B2B companies, oldest first
Aug 1, 2022
May 31, 2024 positive
Lerner: B2B companies should adopt consumer-style multi-step onboarding funnels
“If you go to some of these sites like Calm or Noom, they have these long convoluted onboarding flows that do a really good job of roping people in Getting them through the whole kind of information journey and building intent. And that's a neat thing because i…”