Sandman: B2B companies must write in-house content alongside SEO agencies
Adam Sandman · He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team · Jun 28, 2022 · at 7:07
Inflectra founder Adam Sandman explains why B2B software companies cannot outsource technical subject-matter content writing entirely to an SEO firm.
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“The problem with an SEO vendor, especially in B to B is they don't know your industry as well as you do. So they're not going to write such good content potentially, but you can write good content. You don't know what to write, where to write, where to structure it. So having, I think having some organic writing resources combined with an SEO firm is paramount.”
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