B To C

topic on 10 shows · 23 statements across 22 episodes

the Y Combinator Startup Podcast Founder's Journal Startups For the Rest of Us We Live to Build American Optimist Lenny's Podcast the Neon Show the Startup Ideas Podcast Top Founders All-In

23 statements about B To C, every show

Walling: B2C software and one-time sales without traffic flywheels fail
“If you don't have a flywheel of traffic and you're selling one time, I think this is not a good business, and if you're selling B to C and not B to B, I think this is probably not a good business.”
Rob Walling Aug 11, 2026 ▶ 10:00 Episode 845 | Lifetime Deals Revisited, Building is Not the Hard...
Walling: Low-LTV consumer software can only be marketed through free channels
“The only way that you can market a consumer-facing business that I know of, the only ways, I should say, are virality, word of mouth, SEO, it's all the, it's the free stuff, because you can't afford to spend or invest any money on marketing, and that's why, on…”
Rob Walling Jul 7, 2026 ▶ 12:33 Episode 840 | 5 PM Revisited, Starting Over After Failure, Never...
Patel: Cisco avoids B2C tech due to distribution and branding mismatch
“Why are we not in business to consumer tech at Cisco? Right? Like why, why are we not going out and building things that are very, very B to C? Because I don't think we have a distribution channel that actually is within our DNA. I don't think that we've got p…”
Jeetu Patel Feb 26, 2026 ▶ 36:01 AI is critical for humanity’s survival: Cisco President on the AI revolution | Jeetu Patel
NEON SHOW Opinion
Dübendorfer: Switzerland lacks the cost structure for cheap, mass-market B2C startups
“What you're really bad at, I would say it's doing things at scale at the masses, B to C, just cheap. And go big. Don't have the right cost structure here.”
Thomas Dübendorfer Oct 14, 2025 ▶ 24:00 With a Swiss Founder-Investor Who Built 9 Startups and Funded 40 | Thomas Dübendorfer
Bootstrapping B2C or marketplaces decreases your odds of startup success.
“What I mean is, you are decreasing your chance of success By bootstrapping, B to C, a two-sided marketplace, et cetera.”
Rob Walling Sep 30, 2025 ▶ 5:04 Episode 800 | The 12 Commandments of Startups for the Rest of Us
Walling: B2C SaaS economics are poor for bootstrapped founders
“It failed because the economics of B to C businesses, especially SaaS, are not good.”
Rob Walling Jul 8, 2025 ▶ 5:30 Episode 782 | Why I Succeeded: My 10 Best Entrepreneurial Decisio...
Walling: Founders must avoid B2C, marketplaces, and marketing comfort zones
“Stop doing B to C. Stop doing two-sided marketplaces and stop staying in your comfort zone when it comes to marketing and sales. Your customers don't care. Your customers don't care what you're comfortable with. They care how with how they buy and how they wan…”
Rob Walling Jun 17, 2025 ▶ 30:58 Episode 779 | 10 Myths Most SaaS Founders Believe
STARTUPS FOR THE REST OF US Prediction Not checkable as stated
Voya: B2B software is adopting B2C-style micro-influencer tactics
“Five years ago and just like this B to C influencer game started to show up in ads and it became like an official UGC, like small content generation stuff. I think that we are approaching these days in B to B and I just, Love this type of tactics because the a…”
Maya Voya May 6, 2025 ▶ 27:51 Episode 773 | How to Find Your Early Customer Profile (ECP)
Alex Lieberman: B2B influencer marketing is five years behind B2C
“I always say that B to B is five years behind B to C, and influencer marketing is no exception.”
Alex Lieberman Mar 26, 2025 ▶ 11:02 Conferences are (mostly) a waste
Isenberg: Client services are easy mode, B2B SaaS medium, B2C hard mode
“The easiest thing you can do is get paid for a service. That's easy mode. Then like the medium thing you can do is build a software for B to B. Yep. And then the hard mode is like building software like this for B to C. Yeah.”
Greg Isenberg Mar 21, 2025 ▶ 34:10 He makes $750 a day 'Vibe Coding' Apps (using Replit, ChatGPT, Upwork)
B2C startup founders require greater delusion than their B2B counterparts.
“I think the more delusional you are, the more you move towards B to C, because it takes even more to succeed.”
Sri Ganesan Apr 11, 2024 ▶ 26:52 Ep 84: Sri Ganesan on Freshworks' Big Win, Building Rocketlane & India's Tech Boom · Joe Lonsdale
Forte: B2B Corporate Training Is Far More Lucrative Than Direct-to-Consumer
“The B to B market, I, from what I can see, has the potential to be far more lucrative.”
Tiago Forte Jan 31, 2024 ▶ 34:54 Brainstorming $1M Business Ideas with Tiago Forte
Forte: B2B Corporate Training Lags Consumer Tech Trends by Five Years
“The B to B world is, is years behind the B to C world. It's like at least five years. Like what is peaking and trending now in the B to C world? Like today, when you go on X, let's, let's say we'll begin to enter the corporate training market in like, 20, 2920…”
Tiago Forte Jan 31, 2024 ▶ 41:20 Brainstorming $1M Business Ideas with Tiago Forte
Isenberg: Top 50 B2C Creators Are Uninteresting Business Partners
“My take is basically that the top 50 creators in B to C are uninteresting to collaborate with.”
Greg Isenberg Jan 5, 2024 ▶ 38:26 How To Build A Million-Dollar Media Empire | Erik Torenberg
Miller: Growth loops are difficult to achieve in B2B SaaS
“I think loops are kind of hard to achieve in B to B SaaS, right? Like I think there's some examples of that, but I think like some of the best loops come from like UGC, user generated content. I think like a lot of B to C, like community focused platforms can …”
Chris Miller Aug 10, 2023 ▶ 1:08:14 Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller
Walling: B2C software is 'crappy'; B2B is superior in every way
“Oh, B to C is actually really crappy, and B to B is going to be superior in almost every way, and oh, we should, we really should charge more.”
Rob Walling Jul 25, 2023 ▶ 17:43 Episode 671 | Working on What Matters, Left-handed Threads, and B...
Alex Lieberman believes building a B2B business is easier than B2C
“It's B to B, which I generally think is easier than building a B to C business.”
Alex Lieberman Jun 26, 2023 ▶ 13:51 Failure is Part of the Journey
Rakshit: Investors are no longer offering high valuations for consumer startups
“Founders aren't super excited to build in the consumer space a lot. People are realizing that if I can't monetize a hundred million user base, might as well just wait it out because any B to C play requires you to spend marketing money and an investor isn't re…”
Ishan Rakshit Apr 5, 2023 ▶ 21:54 He Joined VC With No Plan to Stay - Here Is What He Was Really After
Rob Walling: Single-product B2B SaaS companies inevitably plateau in revenue growth
“Unless you're a B to C play, You inevitably plateau with your first product”
Rob Walling Feb 14, 2023 ▶ 5:16 Episode 648 | Competing with a Non-Profit, Driving Traffic to A L...
Walling: B2C startups require buckets of money and suffer high churn
“See, I don't like B to C stuff. You need buckets of money. The churn is high, blah, blah, blah.”
Rob Walling Dec 6, 2022 ▶ 25:57 Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can...
ALL-IN Insight
Sacks: Consumer businesses only work with low-cost, scalable distribution channels
“B to C only works if you can find a very low cost, scalable distribution channel.”
David Sacks Sep 10, 2022 ▶ 59:20 E95: Winter is Coming, Europe's energy crisis, Kim Kardashian's new PE firm & more
Bernstam: B2C long-term traction is much harder to gauge than B2B
“Cause I think in B to C it's much harder to gauge whether you have a long term traction or not, or if you're a chat roulette or something.”
Tikhon Bernstam Sep 8, 2017 ▶ 9:35 The Challenges a Repeat Founder Faces - Tikhon Bernstam · Y Combinator
Lee: Travel companies must focus on B2B2C because B2C churn hits 99%
“Our business, especially travel industry, the traveling service industry you have to focus on more on the B to B to C side, rather than B to C, because once you spend your money for the B to C, To acquire a user, the churn rate is almost, like, 99%.”
Kenneth Lee Aug 7, 2016 ▶ 9:15 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee

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