Walling: B2C software and one-time sales without traffic flywheels fail
“If you don't have a flywheel of traffic and you're selling one time, I think this is not a good business, and if you're selling B to C and not B to B, I think this is probably not a good business.”
Walling: Low-LTV consumer software can only be marketed through free channels
“The only way that you can market a consumer-facing business that I know of, the only ways, I should say, are virality, word of mouth, SEO, it's all the, it's the free stuff, because you can't afford to spend or invest any money on marketing, and that's why, on…”
Patel: Cisco avoids B2C tech due to distribution and branding mismatch
“Why are we not in business to consumer tech at Cisco? Right? Like why, why are we not going out and building things that are very, very B to C? Because I don't think we have a distribution channel that actually is within our DNA. I don't think that we've got p…”
Dübendorfer: Switzerland lacks the cost structure for cheap, mass-market B2C startups
“What you're really bad at, I would say it's doing things at scale at the masses, B to C, just cheap. And go big. Don't have the right cost structure here.”
Bootstrapping B2C or marketplaces decreases your odds of startup success.
“What I mean is, you are decreasing your chance of success By bootstrapping, B to C, a two-sided marketplace, et cetera.”
Walling: B2C SaaS economics are poor for bootstrapped founders
“It failed because the economics of B to C businesses, especially SaaS, are not good.”
Walling: Founders must avoid B2C, marketplaces, and marketing comfort zones
“Stop doing B to C. Stop doing two-sided marketplaces and stop staying in your comfort zone when it comes to marketing and sales. Your customers don't care. Your customers don't care what you're comfortable with. They care how with how they buy and how they wan…”
Voya: B2B software is adopting B2C-style micro-influencer tactics
“Five years ago and just like this B to C influencer game started to show up in ads and it became like an official UGC, like small content generation stuff. I think that we are approaching these days in B to B and I just, Love this type of tactics because the a…”
Alex Lieberman: B2B influencer marketing is five years behind B2C
“I always say that B to B is five years behind B to C, and influencer marketing is no exception.”
Isenberg: Client services are easy mode, B2B SaaS medium, B2C hard mode
“The easiest thing you can do is get paid for a service. That's easy mode. Then like the medium thing you can do is build a software for B to B. Yep. And then the hard mode is like building software like this for B to C. Yeah.”
B2C startup founders require greater delusion than their B2B counterparts.
“I think the more delusional you are, the more you move towards B to C, because it takes even more to succeed.”
Forte: B2B Corporate Training Is Far More Lucrative Than Direct-to-Consumer
“The B to B market, I, from what I can see, has the potential to be far more lucrative.”
Forte: B2B Corporate Training Lags Consumer Tech Trends by Five Years
“The B to B world is, is years behind the B to C world. It's like at least five years. Like what is peaking and trending now in the B to C world? Like today, when you go on X, let's, let's say we'll begin to enter the corporate training market in like, 20, 2920…”
Isenberg: Top 50 B2C Creators Are Uninteresting Business Partners
“My take is basically that the top 50 creators in B to C are uninteresting to collaborate with.”
Miller: Growth loops are difficult to achieve in B2B SaaS
“I think loops are kind of hard to achieve in B to B SaaS, right? Like I think there's some examples of that, but I think like some of the best loops come from like UGC, user generated content. I think like a lot of B to C, like community focused platforms can …”
Walling: B2C software is 'crappy'; B2B is superior in every way
“Oh, B to C is actually really crappy, and B to B is going to be superior in almost every way, and oh, we should, we really should charge more.”
Alex Lieberman believes building a B2B business is easier than B2C
“It's B to B, which I generally think is easier than building a B to C business.”
Rakshit: Investors are no longer offering high valuations for consumer startups
“Founders aren't super excited to build in the consumer space a lot. People are realizing that if I can't monetize a hundred million user base, might as well just wait it out because any B to C play requires you to spend marketing money and an investor isn't re…”
Rob Walling: Single-product B2B SaaS companies inevitably plateau in revenue growth
“Unless you're a B to C play,
You inevitably plateau with your first product”
Walling: B2C startups require buckets of money and suffer high churn
“See, I don't like B to C stuff. You need buckets of money. The churn is high, blah, blah, blah.”
Sacks: Consumer businesses only work with low-cost, scalable distribution channels
“B to C only works if you can find a very low cost, scalable distribution channel.”
Bernstam: B2C long-term traction is much harder to gauge than B2B
“Cause I think in B to C it's much harder to gauge whether you have a long term traction or not, or if you're a chat roulette or something.”
Lee: Travel companies must focus on B2B2C because B2C churn hits 99%
“Our business, especially travel industry, the traveling service industry you have to focus on more on the B to B to C side, rather than B to C, because once you spend your money for the B to C, To acquire a user, the churn rate is almost, like, 99%.”