Athletes

“I think it's gonna be cool to be fiscally responsible. It seems like that's the way that the culture has shifted, and that's now the brag, and before, that's the flex.”

“If I were to be like a hot take, I would be short actors, long athletes, long musicians.”

“There's not a single athlete That you've, you will ever talk to who's retired, who doesn't say something like, I wish I enjoyed playing more, because at some point it just goes away, and then at that point the winning and losing stops mattering, and all they t…”

“I love athletes, and I love investing in athletes, and the reason I do is because you are willing to sacrifice time and yourself for no immediate reward or gratification. It comes in the future, and you have to have this continuing belief that if you do do thi…”

“If you have two athletes that are, or performers that are the same talent, I'll take the fully present person over the fully confident one every single time. Because when you're confident, you can get careless. And just look at how many times that someone that…”

“The original idea was we were going to start with athletes, and then eventually we were going to build a product for everyone, and then eventually we'd go into medicine.”

“No, I think it's, I think it transcends everything. It's unbelievable how competitive guys are literally over nothing. I mean, it could be for a t-shirt. you know, there's guys making millions of dollars, and it's for a t-shirt, or you know not having to run …”

“A staggering 47% of those athletes, nearly half of them who are concussed, will not self-report or self-diagnose any symptoms.”

“The top one percent athletes make 99% of all the endorsement revenue.”

“A very significant percentage of these people who make millions of dollars are bankrupt by the time they're 30.”

“People who developed these moral and ethical skills from their coaches and parents, along with the skills of the sport, they were the true winners, and they were much more likely to sustain the success because everyone wanted them to succeed.”

“I have a theory that athletes make some of the best entrepreneurs though, because of two things, which is consistency and discipline, both required to be very, very good at sport and then competition as well.”

“One of the things I discovered in super over indexing early on on identity is like, oh crap, I'm trapping people in some ways because these identities are like causing them in some ways to stay too long in their sport. Because I'm a hockey player. That's my en…”

“I think in the evolution of an athlete, you have a tendency to, depending on your brand and your, you know, and what you've, you know, what you've done, I think you evolve into wanting to kind of be your own sponsor at the end, right?”

“I think the athletes are your most important marketing tool. I think the product is a monetization method for the marketing that you do through athletes.”

“The further you get away from the field, from, for the majority of athletes the next wave will come in, and your star will start to dimmer a little bit. And as your star dims, you know, those access to those rooms, Aren't going to be as frequent.”

“I still think athletes aren't sophisticated enough about sleep and recovery, given how important it is to their overall performance”

“Now you've got these athletes wanting to be CEOs or Kevin Hart is very focused on being a CEO, not just an on-camera talent.”

“I think creators are a lot like athletes. Like, I think the term creators and athletes are kind of like, you can think of them in similar ways. So it's kind of like if we stop playing, like, yeah, your income from playing is, is gone.”

“What I have found is when I go back to an athlete at the end of a game or a season and say, oh, So what were you thinking? What was going on there? They have no clue. They didn't even know what they were looking for, to be quite honest. But if you give, if you…”

“The way to unpack it, the best way to unpack it is with counsel. Whether that's for athletes in sports psychology and therapy and couples therapy, I think that in sports, it's a great place to analyze how we improve. No one bats an eye at having a shooting coa…”

“A lot of great athletes take it personally. And those are things that you also have to shed when you get out of sport and into life and business is take things less personally.”

“I do think that mentally elevating doubt and fear is probably the better way to describe how these top athletes think. They're fear motivated fear of not being the best, fear of losing And fear of not performing well. It's a huge motivator. And so I think that…”

“Knowing that as a celebrity, or an athlete, or an entertainer, you're not going in with no strikes, you're going in with two and a half strikes.”

“I like athletes, because athletes, two things, they don't punch a clock. They just go out and get the job done, and if a deal has to go to three in the morning, you just get that job done, and that's something I really enjoyed about athletes.”

“These athletes are I think at some level respect being confronted and having a real conversation and the athlete media relationship is very strange. It was when I started. It's probably more so today, but if you can just have a normal conversation, I think tha…”

“That athletes following are four, sometimes eight to one the size of their teams and league.”

“And I think that's very Very tough, especially for athletes that are super type A, and they're like, oh, I can't take a rest day. I can't take a day off. And I'm like, well, just do the same routine, but just shove in something else, like go to a coffee shop f…”