The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 31 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Leber: Building SaaS entirely dependent on third-party platforms is fatally dangerous
“Building a SaaS company on the back of another platform that could kill you is a very dangerous thing to do. And my million run rate business died, but I've, you know, there are 10,000,020 million run rate businesses that also died. Same fate, building on the …”
Native video hosting will make search engines prioritize websites over YouTube
“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”
Latka: SaaStr virtual event had five live YouTube viewers despite 10,000 registrations
“I went to some other, like, Sastra did a version of this, right? But, like, I went into the YouTube feeds they were using, and I saw, like, five people live when it said, like, 10,000 registered.”
Stewart: 30 seconds of video attention beats reading an entire guide
“Like if somebody watches 30 seconds of a video, it's far more valuable than somebody reading an entire guide.”
Patel: Crazy Egg achieves a one-month CAC payback on YouTube ads
“No, no, no. I'm netting in the first month more than what I'm paying to our customer. Most SaaS companies will spend six, seven months worth of our customer. I'm spending around one month's worth of money.”
Facebook ads outperform Google and YouTube for Avestor's fund SaaS
“And but Facebook has been the most effective so far.”
SaaS companies mistakenly separate adoption platforms from video academies
“We see that a lot of companies invest a lot of money and efforts in creating what's called digital adoption platforms like WalkMe, Pendo, AppCuse, and others. But it also invest a lot of money and effort in creating content like visual content tutorials is goi…”
YouTube now places ads on creator videos without their consent
“YouTube's now putting ads on, on your stuff, whether you want them to or not.”
Singh: Vid Camera signed influencers with combined 375M followers
“So we have influencers signed on to the platform to use the platform from day one. They have a combined following of around 375 mil. That's across Twitter, Instagram, and YouTube.”
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Litt: Video SaaS must offer more than hosting to compete with YouTube
“If you're just hosting video for a company you're competing against status quo, which is YouTube or Vimeo, which is free and monetized based on ads. And so there needs to be a whole bunch more in the package that justifies value beyond just video hosting anywa…”
Stewart: YouTube discovery relies on suggested feeds and clickbait titles
“People discover videos so much more through the suggested video sheets. So it's really more about grabbing attention with more clickbaitish titles.”
Uyeda: Brand integrations should yield 10x your YouTube AdSense revenue
“My rule of thumb for YouTube is that your sort of brand integration money should be about 10 times what your AdSense money is.”
Uyeda: YouTube monetization comes from product integration, not view counts
“The real money is in not through sort of selling how many views you get, but in, in doing product integration into the video content itself.”
Uyeda: Sub-100k creators can secure cash deals by packaging production
“Most, most YouTubers think that you can't really get Paid cash until you have over a 100,000 subscribers. That's true. If you're trying to pitch your value is through the views that you create, but if it's the video and you're giving still images along with th…”
Elkaim: YouTube does not charge for ad clicks under 30 seconds
“And then right there in the first five to 10 seconds, I'm making that call to action because we know if we can get people to click off the video before 30 seconds, you don't actually pay for the click on YouTube.”
Latka: Neil Patel acquires 4,000 Crazy Egg customers for $100k on YouTube
“I had Neil Patel on back On the 13th of the month and he articulated he's getting 4000 new customers for his SaaS business, Crazy Egg, from YouTube, when he's spending about a hundred grand per month doing that.”
Gass: Vimeo differentiated by focusing entirely on creators instead of consumers
“The big thing that they did was built tools In order to support video makers and they focus the entire value proposition around the maker as opposed to the consumer.”
Influencer endorsement drove 50+ Flodesk signups per hour within 30 minutes
“As soon as she sends the email, within 30 minutes, we're getting 50 trials or more an hour. Within 24 hours, we were, tutorials were popping up all over YouTube. Within 48 hours, it was all over Instagram and social media, and it just completely exploded.”
Milich: Chinese YouTube video lifted Skiff growth 30% in three days
“Like we had a YouTube video released about Skiff in China on Friday that probably bumped our growth up 30% in three days.”
Austin generated $2,500 MRR from a YouTube video before building any product
“Our, we pre-launched and I did a YouTube video and ended up getting like 50 customers that paid us before there was any product. And so that got us to about 2500 or so MRR.”
Simons: Nearly 100% of SoloSuit customer acquisition comes from organic search
“Nearly a hundred percent of our customers come to us from SEO focus on ranking first on Google search and YouTube search.”
Keynejad: Veed's YouTube tutorials capture Google's position zero featured snippets
“We're getting the number zero spot on Google with it.”
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Patel: Crazy Egg spends $100K monthly on YouTube ads despite 32% churn
“So with YouTube advertising, our churn, I know that number a lot cause we spend like over a hundred grand a month on YouTube ads. With YouTube advertising, our churn is close to like 31, 32%, which is high.”
Meyer: Epic Rap Battles has no videos under 10 million views
“I don't think that they have a rap battle that has hit under 10,000,015 million views.”
MySwimPro reports 500,000 email subscribers and 500,000 social followers
“So we have an email that's about half a million social media audience of also about half a million. And then we have the in-app placements. Our YouTube channel alone is about 50 something thousand subscribers going, growing three to 5000 subscribers per month.”
Stewart: Organic email and social engagement replaces YouTube advertising
“I don't do any advertising on YouTube, but I've got, like, a pretty good content, like, I know how to rank, I know how to get more views on YouTube, but it's based highly on engagement so I have a pretty good email list, I've got a Facebook group with 10,000 p…”
Biluu partners with an influencer reaching 2M monthly viewers
“We've got one brand ambassador who's got user engagement of two million people per month, and they're promoting Beeloo on their internet show.”
Cladwell found early growth saturating men's fashion YouTube influencers
“We killed it on YouTube last summer, where we just, we found all the men's thought leaders on YouTube around fashion, and we just did rev shares with those guys, or paid them, and it was incredible, but we saturated the market”